NPEW 2018

CPG brands distribute 300B+ coupons annually. With <1% redeemed per year, brands have trouble driving awareness and incrementality with new, millennial consumers. To counter this, brands spend billions on media buys via Youtube, Facebook and banner ads. However, consumers aren't interested in interruptive ads on platforms that have nothing to do with planning a shopping trip. Enter Ibotta. With 80%+ of the US population owning smartphones, Ibotta was developed as a mobile shopping app to fix the hurdles brands face in reaching the millennial consumer. Shoppers download Ibotta for free and plan their shopping trips by engaging with brands on the app and purchasing those brands at retailers. Shoppers are rewarded digital cash rebates, transferrable to their bank via PayPal or Venmo. This allows brands to engage consumers on the path-to-purchase and influence them to buy their products with an instant cash rebate which is much more impactful and efficient than a coupon discount.

Crunchy watermelon? Zesty zucchini that’s only 25 calories a serving? Iggy Chips makes some of the world’s healthiest and most fun snacks. All are vegan, gluten free, oil free, fat free, nut free and soy free and have an amazing crunch from our unique dehydration process. Unlike virtually everything else on the market, our chips have no fillers or grains - for example, the zucchini is just zucchini and seasoning. The cauliflower is just cauliflower with an organic tomato seasoning.