NPEW 2018

Genevieve has over 20 years of experience working cross-discipline on four continents in Consumer Products, Health & Wellness, and International Experiential Education. For the last 15 years, her focus has been on building & leading Natural Consumer Product Goods (CPG) companies. As Founder and CEO of Herbal Zap, she brought to market an innovative instant beverage that effectively translated the ancient science of Ayurveda into an easy to use consumer product. As an educator, she pioneered and ran the first year of Princeton University’s Bridge Year Program in India and led in ethnobotanical research projects in South America and Africa.