NPEW 2018

Elfrun von Koeller is a Partner in the New York office of BCG. She is a core member of BCG's Consumer Practice. She works with clients across many impulse-driven and center-store categories, e.g., cookies & crackers, hair care, chewing gum, salad dressing, vitamins and supplements, sports and active nutrition. She has broad experience on topics such as growth strategy, net revenue management, innovation, transformation, complexity reduction, consumer research, and go-to-market strategy including direct store delivery (DSD). Elfrun has an MBA from Columbia Business School and a Master of Science degree in Economics from WHU in Germany.