NPEW 2018

Luke Raymond is the founding partner and Executive Creative Director of VMG Creative. VMG Creative is a full service creative agency providing end to end solutions for businesses looking to make their mark in health & wellness and luxury. The company directs on and off-line branding and design for major brands, providing clients with cultural ideas and exceptional design that engages and inspires consumers and moves companies forward. Luke’s diverse work experience over the last 20+ years has led him to believe that good design is driven by process and the ability to apply that process to a given discipline to create innovative work that expresses the brand narrative. Luke has directed innovative product launches and rebranding efforts for Fortune 500 brands such as Equinox, Mercedes-Benz, Ralph Lauren and L’Oreal. Currently, VMG is focused on the health & wellness category with innovative brand launches for companies such as Sakara and Ripple, each category defining brands. Luke graduated from the University of Michigan with a bachelors degree in Industrial Design.