NPEW 2018

Natalie Shmulik is the go to resource for everything food business related. Along with an M.L.A. in Gastronomy from Boston University, she has a wide range of experience working with supermarkets, culinary publications, consumer packaged goods companies and food service establishments. After successfully operating her own restaurant, Natalie was hired as a specialty consultant for one of Ontario's largest supermarket chains where she enhanced consumer experiences through educational initiatives. Discovering her passion for innovation, Natalie was brought on as a brand strategist for the first cold brew tea company and later moved to Chicago, IL to run a food business incubator. With over 5 years of food incubation experience, Natalie has gained a unique perspective on the industry and what it takes to launch and grow a successful business. She was recently featured in Forbes and continues to play a valuable role in branding and marketing for food businesses around the country, with her specialty in trend forecasting. She is now the CEO of The Hatchery- Chicago's premier food business incubator.