NPEW 2018

Annalea Krebs is the founder of Social Nature, a consumer-powered marketing company that combines hyper-targeted trial with social media amplification to drive results for CPG brands across online and in-store channels. With almost a decade of digital marketing experience, Annalea is both an innovator and thought leader in next generation marketing. Annalea believes in promoting good stuff, not junk; that people trust friends, not ads; and that everyday consumers have influence. Follow @annaleakrebs @socialnature Visit: www.socialnature.com/marketing