NPEW 2018

Yadim Medore is Founder and CEO of Pure Branding, a strategic consulting, market research and brand development agency for integrative health & wellness companies — with specialized focus in dietary supplement, functional food and personal care. Since 1999, Pure Branding has helped global clients build loyalty and grow market share through innovative research, actionable insights and strategic guidance. Pure Branding developed the supplement industry’s first consumer traceability program for Gaia Herbs, which as a critical component of their rebrand strategy helped triple sales in 4 years. In addition, they have conducted market research and/or developed brand strategy for numerous leading brands including Aura Cacia, Boiron, BioChem, Country Life, Designs for Health, Dr. Hauschka Skin Care, Herb Pharm, Iron-Tek, Emerson Ecologics, MediHerb, MegaFood, NeoCell, Nordic Naturals, Nutiva, Organic India, Reserveage, Sovereign Silver, Standard Process, Traditional Medicinals and Vitamin Angels. Pure Branding recently published the Integrative Physician Market Landscape 2017: A RealPersona™ Segmentation Study of U.S. Integrative MDs and DOs (https://www.purebranding.com/integrative-physician-market-landscape-2017/). This groundbreaking research study includes data from the largest pool of active integrative MDs and DOs ever surveyed for a landscape report. It provides actionable insights for companies and organizations looking to understand and engage with the growing community of physicians who are advancing clinical care through the use of nutrition. Pure Branding, in partnership with SPINS, also published the Natural Products Marketing Benchmark Report 2015 (https://www.purebranding.com/pure-branding-spins-natural-products-marketing-benchmark-report-2015/). Yadim speaks regularly at conferences including Natural Products Expo East and West, Engredia, The NBJ Summit, CRN’s The Conference and The Practitioner Channel Forum. www.purebranding.com