NPEW 2018

Faith Son is Group Vice President, Global Marketing and Innovation at PureCircle, the leading global innovator of stevia ingredients. In this role, she leads the PureCircle Innovation and Technical Services team, driving the development and commercialization of the newest generation of stevia ingredients. She also leads the PureCircle Insights Group, which has conducted the most comprehensive, global consumer insights research of sweet ingredients, with research in several countries as well as the Global Stevia Institute which partners with scientific experts to advance the science of stevia. Prior to PureCircle, Faith held leadership roles as a consumer F&B marketer and innovator at Mondelez and Kraft Foods, including businesses including global biscuit brands like Belvita and Oreo as well as Enhancer brands like Miracle Whip, Kraft Salad dressing and frozen brands such as DiGiorno and Tombstone Pizza. Faith holds an MBA from the Kellogg School of Management at Northwestern University and a B.A in Political Science from Stanford University. She lives in Chicago area with her husband and 2 daughters.