Clicks to Bricks: Marketing to the Omni-Channel Shopper
Having a strong digital presence is crucial for driving in-store sales with the majority of shoppers starting their purchase journey online. This changing path to purchase is driven by the connected generation, which is defined not by age, but how they purchase and where they spend their time. For manufacturers and retailers to succeed, a seamless omni-channel (online and in-store) approach to sales and marketing is required. Key takeaways from this talk will include understanding the connected generation, the changing path to purchase, and marketing tactics to bridge the gap between digital and brick and mortar. A live case study from a manufacturer, will leave you seeing this changing retail landscape as an opportunity not a threat. Presenters: Annalea Krebs, Founder of Social Nature, is both an innovator and thought leader in next generation CPG marketing. Kari Warberg Block, Founder of EarthKind, is the manufacturer of a line of best selling natural pest prevention products and rodent repellents. Relevant New Hope Content "A New Year’s Resolution For Brands? Work on Improving That Amazon Presence"
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