NPEW 2018

BOCA was the original veggie burger that has been flying under the radar at your local grocery stores for years. The brand was first created to cater to non-meat occasions back in 1993, and now almost 40% of Americans have meatless meals at least once a week. In this packed hour - brought to you by Springboard, a new business unit at the Kraft Heinz Company dedicated to invest in initiatives that are shaping the future of food - you will learn all about household based consumption across meat alternatives to understand who the core consumers are, what is driving their plant-based protein consumption, and what you really need to thrive in the future of this rapidly growing sector. BOCA has taken a deep dive into industry of non-meat occasions and will show the output of our learnings that are driving the brand relaunch that you will be able to see firsthand. Say goodbye to your sad, old, veggie burger and hello our bold, innovative, and approachable brand.