NPEW 2018

Your story is as much a part of your brand as your products are. But how are you telling it? During this session, we’ll explore the best practices for tapping into and communicating an impactful brand story, ways to measure the results—from selling products to supporting a greater mission—and how to enlist the right evangelists and ambassadors to help spread the good word. Plus, come prepared to share your company’s story! During this session, our panelists will work with attendees in an interactive, workshop-like environment to flesh out how you're communicating your company vision—and find new opportunities for using rich content to achieve key objectives.   Relevant New Hope Content "How (and Why) to Make Your Brand Story Memorable"