You got distribution… now what?!? Insignia Systems tells your story, drives trial and generates incremental sales
Related exhibitorInsignia Systems, Inc.
Insignia Systems, Inc. (Nasdaq: ISIG) (“Insignia”) is pleased to present its latest product innovation freshADSSM, a first of its kind marketing program positioned within the produce department. freshADSSM was developed in partnership with Twist-Ease, Inc. and is one of numerous solutions offered by Insignia to tell your story, drive trial and generate incremental sales for both brands and retailers. freshADSSM was created through extensive research conducted with shoppers, brands & retailers, all of whom were looking for inspiring meal solution ideas to aid in building the basket.
Insignia’s CEO, Kristine Glancy, commented, “freshADSSM provides an innovative approach to promote and drive in-store awareness of our client’s products at the beginning of the shopper’s journey”.
Stacy Vossberg, Vice President of Innovation, continued, “For a growing number of shoppers, produce is the highest profile and most visited department within a grocery store. freshADSSM is a vehicle that works hard for both our retailers and brands, because it helps drive traffic to center store, inspire shoppers with meal solutions and increase overall basket size. freshADSSM also provides a new performance metric that primarily exists out-of-store, building brand awareness through impressions. Brands are spending millions of dollars a year to reach active shoppers outside of the store, now we have an in-store solution.”
In addition to freshADSSM, Insignia also offers a wide variety of in-store marketing solutions ranging from at shelf signs to digital programs designed to help you share your brand story and drive trial. We have an in house creative team to help you design the perfect execution and a retail network of over 21,000 stores where we can execute programs in less than 4-weeks.
To learn more about our broad range of capabilities and freshADSSM, visit us at Booth #3098 at the Natural Products Expo West Convention from March 8-11, at the Anaheim Convention Center in Anaheim, California. We are looking forward to sharing this innovative program with brands and retailers throughout the show. Additional information is also available on our website at www.Insigniasystems.com.
About Insignia Systems, Inc. Insignia Systems, Inc. markets in-store advertising products, programs, and services primarily to consumer packaged goods manufacturers. Insignia provides at-shelf media solutions in approximately 13,000 retail supermarkets, 1,000 mass merchants and 8,000 dollar stores. With a client list of over 200 major consumer goods manufacturers, including General Mills, The Kraft Heinz Company, Nestl and P&G, Insignia helps major brands deliver on their key engagement, promotion, and advertising objectives right at the point-of-purchase. For additional information, contact (888) 474-7677, or visit the Insignia website at www.insigniasystems.com. Investor inquiries can be submitted to investorrelations@insigniasystems.com.
About Twist-Ease, Inc. Twist-Ease, Inc. is a privately held company manufacturing and marketing proprietary twist ties and dispensing systems to over 20,000 retail grocery stores across the US, Canada and expanding outside of North America. Its patented systems provide grocery produce departments with lowest overall cost bag closure system offering superior customer experiences through enhanced accessibility, ease of use, and unique in-home advantages. The Twist-Ease owned, in-store dispenser provides significant efficiencies to stores as well as exclusive promotional and branding opportunities. For additional information, contact (888) 623-8390, or visit www.twistease.com.