PRESS KIT FOR LITTLE RED DOT KITCHEN: NEW PLANT-BASED VERSION OF SINGAPORE-STYLE MEAT SNACKS AND MORE
Related exhibitorLittle Red Dot Kitchen, LLC
Little Red Dot Kitchen Press Kit
2018 Expo West
Booth 7501
Little Red Dot Kitchen’s Singapore-style Bak Kwa meat snacks come from U.S. family farms dedicated to raising animals humanely and without antibiotics or hormones. They are minimally processed with most ingredients having Non-GMO verificationand also are free from artificial ingredients, wheat, dairy and eggs.
Press Kit Contents:
News releases:
- New Eggplant Baconess Plant-Based Bak Kwa
- New Packaging Introduced for Asian-Style Meat Snacks
- Trends Drive Market Penetration for Bak Kwa Meat Snacks
- Asian Bacon Meat Snack Now in Cracker Barrel
Link to Additional Information:
Ways To Connect With Us:
https://www.facebook.com/reddotkitchen
https://www.instagram.com/littlereddotkitchen/
Contact Sue Engelhart for high res photography, interview requests, etc.
SueEngelhart5@gmail.com, 941-350-4735
N E W S R E L E A S E
For Immediate Release
LITTLE RED DOT KITCHEN FEATURING EGGPLANT BACON BAK KWA,
A PLANT-BASED VERSION OF ITS SINGAPORE-STYLE MEAT SNACKS
HAYWARD, Calif., Feb. 28, 2018 – Little Red Dot Kitchen is featuring a plant-based, vegan version of its Bak Kwa meat snacks, inspired by a traditional grilled Singapore and Malaysian street food, at Expo West, Booth 7501.
The Eggplant Baconess Bak Kwa has the flavor profile of an Asian style bacon, according to Little Red Dot Kitchen CEO Ching Lee. The Eggplant Bacon Bak Kwa is roasted like the company’s Bak Kwa meat snacks to give it a satisfying bite and chewy texture. Its taste profile combines sweet and savory umami flavors with a bit of tang, Lee said. The new flavor is available in resealable 2-ounce bags, eight to a case, with a suggested retail price of $6.99 to $7.99.
“We wanted to introduce a plant-based version as an alternative to an animal based protein snack,” Lee said. “For many people, snacking is more a way of life and some might love the taste of bacon but not want to eat it all the time. The Eggplant Bak Kwa is a good alternative.”
Also at Expo West, Little Red Dot Kitchen is showcasing a new 2-ounce bag of its Lemongrass Beef Bak Kwa meat snack. The roasted Angus beef has a smoky char that makes a flavorful counterpart to the distinctive flavors of lemongrass, rice wine and organic lime juice. The new 2-ounce bag has a suggested retail price of $6.99 to $7.99.
Little Red Dot Kitchen’s Bak Kwa meat snacks are based on a traditional Singapore and Malaysian street food and come from U.S. family farms dedicated to raising animals humanely and without antibiotics or hormones. They are minimally processed with most ingredients having Non-GMO verification and also are free from artificial ingredients, wheat, dairy and eggs. The meat snacks are available in resealable 2- to 2.5-ounce packages, eight to a case, with a suggested retail price of $6.99 to $7.99. Along with the Eggplant Bacon and Lemongrass Beef, the Bak Kwa is available in four additional flavors, including the 2016 sofi Award winning Hickory Smoked Spicy Candied Bacon, which has no nitrates or nitrites, Spicy Chipotle Beef Bak Kwa, Pork Bak Kwa, and free-range Turkey Bak Kwa.
More information about Little Red Dot Kitchen is available by connecting online at www.facebook.com/reddotkitchen, www.instagram.com/littlereddotkithen and ,www.twitter.com/reddotkitchen or by calling 408-673-8227.
About Little Red Dot Kitchen:
Little Red Dot Kitchen, headquartered in Hayward, Calif., was launched in 2015 to fulfill founder Ching Lee’s craving for a taste of her native land, Bak Kwa. Bak Kwa is a Southeast Asian street snack originating from Singapore and Malaysia. The company produces a line of six minimally processed Bak Kwa vegetarian and meat snacks. The meat snacks are produced from protein sources raised humanely and without antibiotics or hormones. Little Red Dot Kitchen’s Bak Kwa is minimally processed with most ingredients having Non-GMO verification. It also is free from artificial ingredients, wheat, dairy and eggs. The Bak Kwa is available at retail stores nationally from Hawaii to Washington, D.C., and in Canada, including Barnes & Noble College stores and Safeway. More information about Little Red Dot Kitchen is available by calling 408-673-8227 or by connecting online at www.facebook.com/reddotkitchen, www.twitter.com/reddotkitchen, and www.instagram.com/littlereddotkithen. ###
N E W S R E L E A S E
For Immediate Release
LITTLE RED DOT KITCHEN FEATURING NEW PACKAGING
FOR ITS ASIAN-INSPIRED BAK KWA MEAT SNACKS
HAYWARD, Calif., Feb. 28, 2018 – Little Red Dot Kitchen is featuring new packaging for its Bak Kwa meat snacks at Expo West, Booth 7501.
The new packaging provides more information about the Bak Kwa snacks, including the texture of the roasted meats and the flavor profile, said Ching Lee, CEO. The resealable packaging also was designed with a high-end, metro look while Chinese characters at the top of the 2- to 2.5 ounce packages highlight the Asian roots of Little Red Dot Kitchen’s Bak Kwa, which are inspired by a traditional grilled Singapore and Malaysian street food,” Lee said.
“This look was originally designed for our plant-based, vegan Eggplant Baconess Bak Kwa, which we introduced last year,” she said. “We liked the upscale feel of the package and thought it would help consumers understand what makes our meat snacks different from more traditional jerky. So, we decided to repackage the entire line with the same design.”
Little Red Dot Kitchen’s Bak Kwa meat snacks come from U.S. farms dedicated to raising animals humanely and without antibiotics or hormones. They are minimally processed with most ingredients having Non-GMO verification and also are free from artificial ingredients, wheat, dairy and eggs. The meat snacks are available in resealable 2- to 2.5-ounce packages, eight to a case, with a suggested retail price of $6.99 to $7.99. Bak Kwa meat snacks are available in five flavors, including the 2016 sofi Award winning Hickory Smoked Spicy Candied Bacon, which has no nitrates or nitrites, Spicy Chipotle Beef Bak Kwa, Lemongrass Beef, Pork Bak Kwa, and free-range Turkey Bak Kwa. A plant-based vegan version, Eggplant Baconess Bak Kwa, is available in 2-ounce bags with a suggested retail price of $6.99 to $7.99.
More information about Little Red Dot Kitchen is available by connecting online at www.facebook.com/reddotkitchen, www.instagram.com/littlereddotkithen and ,www.twitter.com/reddotkitchen or by calling 408-673-8227.
About Little Red Dot Kitchen:
Little Red Dot Kitchen, headquartered in Hayward, Calif., was launched in 2015 to fulfill founder Ching Lee’s craving for a taste of her native land, Bak Kwa. Bak Kwa is a Southeast Asian street snack originating from Singapore and Malaysia. The company produces a line of six minimally processed Bak Kwa vegetarian and meat snacks. The meat snacks are produced from protein sources raised humanely and without antibiotics or hormones. Little Red Dot Kitchen’s Bak Kwa is minimally processed with most ingredients having Non-GMO verification. It also is free from artificial ingredients, wheat, dairy and eggs. The Bak Kwa is available at retail stores nationally from Hawaii to Washington, D.C., and in Canada, including Barnes & Noble College stores and Safeway. More information about Little Red Dot Kitchen is available by calling 408-673-8227 or by connecting online at www.facebook.com/reddotkitchen, www.twitter.com/reddotkitchen, and www.instagram.com/littlereddotkithen. ###
N E W S R E L E A S E
For Immediate Release
TRENDS HELP DRIVE MARKET PENETRATION FOR
LITTLE RED DOT KITCHEN’S BAK KWA MEAT SNACKS
HAYWARD, Calif., Feb. 28, 2018 – Consumer trends toward snacking, free-from and better-for-you foods are driving retail penetration for Little Red Dot Kitchen Bak Kwa meat snacks, inspired by a traditional grilled Singapore and Malaysian street food.
The Bak Kwa now are available in the San Francisco Bay area at Andronico’s Community Markets, Lunardi’s Markets, Draeger’s and Woodlands Market through UNFI of Providence, R.I., said Little Red Dot Kitchen CEO Ching Lee. The high protein meat snacks, which are lower sodium, paleo-friendly, and free from gluten, nitrites, nitrates, antibiotics and hormones, are being carried in Michigan by Papa Joe’s Market, Randazzo Fresh Market and Holiday Market through Carmella Foods of Fraser, Mich., Lee said.
The meat snacks also now are distributed by First Source of Toano, Va., and Renaissance Specialty Foods, and Little Red Dot Kitchen has added brokers Daymon Worldwide of Stamford, Conn., and Share Organics of Santa Rosa, Calif.
Little Red Dot Kitchen’s Bak Kwa meat snacks come from U.S. family farms dedicated to raising animals humanely and without antibiotics or hormones. They are minimally processed with most ingredients having Non-GMO verification and also are free from artificial ingredients, wheat, dairy and eggs. The meat snacks are available in resealable 2- to 2.5-ounce packages, eight to a case, with a suggested retail price of $6.99 to $7.99. Bak Kwa meat snacks are available in five flavors, including the 2016 sofi Award winning Hickory Smoked Spicy Candied Bacon, which has no nitrates or nitrites, Spicy Chipotle Beef Bak Kwa, Lemongrass Beef, Pork Bak Kwa, and free-range Turkey Bak Kwa. A plant-based vegan version, Eggplant Baconess Bak Kwa is available in 2-ounce bags with a suggested retail price of $6.99 to $7.99.
More information about Little Red Dot Kitchen is available by connecting online at www.facebook.com/reddotkitchen, www.instagram.com/littlereddotkithen and ,www.twitter.com/reddotkitchen or by calling 408-673-8227.
About Little Red Dot Kitchen:
Little Red Dot Kitchen, headquartered in Hayward, Calif., was launched in 2015 to fulfill founder Ching Lee’s craving for a taste of her native land, Bak Kwa. Bak Kwa is a Southeast Asian street snack originating from Singapore and Malaysia. The company produces a line of six minimally processed Bak Kwa vegetarian and meat snacks. The meat snacks are produced from protein sources raised humanely and without antibiotics or hormones. Little Red Dot Kitchen’s Bak Kwa is minimally processed with most ingredients having Non-GMO verification. It also is free from artificial ingredients, wheat, dairy and eggs. The Bak Kwa is available at retail stores nationally from Hawaii to Washington, D.C., and in Canada, including Barnes & Noble College stores and Safeway. More information about Little Red Dot Kitchen is available by calling 408-673-8227 or by connecting online at www.facebook.com/reddotkitchen, www.twitter.com/reddotkitchen, and www.instagram.com/littlereddotkithen. ###
N E W S R E L E A S E
For Immediate Release
LITTLE RED DOT KITCHEN’S ASIAN-STYLE SMOKED BACON MEAT SNACK IS NOW IN CRACKER BARREL NATIONWIDE
The Bak Kwa meat snacks also are making retail inroads and
now have representation in New England.
HAYWARD, Calif., Feb. 28, 2018 – Cracker Barrel now is offering Little Red Dot Kitchen Hickory Smoked Spicy Candied Bacon Bak Kwa nationwide, and the Asian-inspired meat snacks also are gaining additional retail placements and market representation, the company announced today.
The Hickory Smoked Spicy Candied Bacon Bak Kwa, which won a 2016 sofi Award, is nitrate and nitrite free and is being offered by Cracker Barrel as a chain-wide breakfast promotion. The placement is through First Source of Toano, Va., said Little Red Dot Kitchen CEO Ching Lee.
The Bak Kwa meat snacks also are making retail inroads in California wine country with new placements at Oliver’s Markets in Sonoma County and Sunshine Foods of St. Helena, Calif., both through Share Organics of Santa Rosa, Calif. The Beef Jerky Store in downtown Las Vegas’ Fremont Street destination is carrying the Bak Kwa, and the sale is direct. Little Red Dot Kitchen also has added representation in New England through Baron Associates of Lynnfield, Mass., Lee said.
Little Red Dot Kitchen’s Bak Kwa meat snacks are based on a traditional Singapore and Malaysian street food and come from U.S. family farms dedicated to raising animals humanely and without antibiotics or hormones. They are minimally processed with most ingredients having Non-GMO verification and also are free from artificial ingredients, wheat, dairy and eggs. The meat snacks are available in resealable 2- to 2.5-ounce packages, eight to a case, with a suggested retail price of $6.99 to $7.99. Along with the Hickory Smoked Spicy Candied Bacon, the Bak Kwa meat snacks are available in four additional flavors, including Lemongrass Beef Bak Kwa, Spicy Chipotle Beef Bak Kwa, Pork Bak Kwa, and free-range Turkey Bak Kwa. A plant-based version, Eggplant Baconess Bak Kwa, is available in 2-ounce bags, eight to a case, with a suggested retail price of $6.99 to $7.99.
More information about Little Red Dot Kitchen is available by connecting online at www.facebook.com/reddotkitchen, www.instagram.com/littlereddotkithen and ,www.twitter.com/reddotkitchen or by calling 408-673-8227.
About Little Red Dot Kitchen:
Little Red Dot Kitchen, headquartered in Hayward, Calif., was launched in 2015 to fulfill founder Ching Lee’s craving for a taste of her native land, Bak Kwa. Bak Kwa is a Southeast Asian street snack originating from Singapore and Malaysia. The company produces a line of six minimally processed Bak Kwa vegetarian and meat snacks. The meat snacks are produced from protein sources raised humanely and without antibiotics or hormones. Little Red Dot Kitchen’s Bak Kwa is minimally processed with most ingredients having Non-GMO verification. It also is free from artificial ingredients, wheat, dairy and eggs. The Bak Kwa is available at retail stores nationally from Hawaii to Washington, D.C., and in Canada, including Barnes & Noble College stores and Safeway. More information about Little Red Dot Kitchen is available by calling 408-673-8227 or by connecting online at www.facebook.com/reddotkitchen, www.twitter.com/reddotkitchen, and www.instagram.com/littlereddotkithen.