Navajo expands selection in Trial & Travel brands
Related exhibitorNavajo Incorporated
Finding the right merchandising solution for your HBW section just got easier.
Denver, Colorado – Navajo Inc. is proud to offer an expanded selection of natural and organic products. For years, we’ve been the top category solution for Trial & Travel, with a huge assortment of popular and salon brands. With the introduction of our Naturals program in 2017, we raised the bar to match the consumer demand for trial-sized natural and organic products.
In 2018, we’ve expanded the merchandising options for the new line. You can always choose our dispensing cases or bin solutions, but now we’ve added peggable blister-pack options so you can raise trial and travel to eye-level, or make that extra room in a hotel or outdoor kiosk. The more attention trial-sized products get, the better. But why are trial-sized products a key resource for your customers?
89% of first-time full-size HBW purchases occur after acquiring a trial or sample product, with 50% continuing to adopt the new brand in the future. If you want to shift your customers to natural or organic brands you have in store, bringing your customer’s attention to the trial sizes is the very first step. In HBW categories, naturals are outpacing conventional items nation-wide, and we’re ready to facilitate that first-time purchase for your customers.
Retailers who have expanded their trial & travel section with us have regularly seen double-digit sales growth year over year with a curated selection that encourages more first-time, full-time adoption to new, developing brands.
Natural and organic products will continue to be a growing category, as more sustainable, environmental practices are put into play around the world. At Navajo, we believe we have a responsibility to your consumers to offer safe, quality products that protect our natural resources, not only because it’s good business, but because it’s the right thing to do.
Navajo Incorporated is the designer, manufacturer and distributor of Piranha Eyewear, Hottips! Electronics Accessories, Pennzoil Automotive Supplies, Salute Barware and is the largest distributor of Trial & Travel size Health & Beauty products in the USA.