NPEW 2018

NATURAL PRODUCTS EXPO BOOTH 5144

Press Contacts:

Sarah Nelson | sarah@cheribundi.com | 303-909-6510

Lori Jung | lori.jung@definition6.com | 917-399-6962

FOR IMMEDIATE RELEASE

Cheribundi to Showcase New “100% Tart Cherry Juice” and
Brand Redesign at Natural Products Expo West

(Geneva, NY – March 8, 2018) – On March 9-11, 2018, Cheribundi Inc., the leading producer of tart cherry juice products, will introduce their new “100% Tart Cherry Juice,” and their brand redesign at the Natural Products Expo West in Anaheim, California. Attendees will be the first to try the “100% Tart Cherry Juice,” which contains 60 tart cherries in every serving, is not from concentrate, and has no added sugars.

Cheribundi’s product launch and new branding are the results of intensive market research to strategically position the company as a leader in the healthy, functional beverage sector. “This new product answers our consumers’ demand for a product entirely composed of the powerful tart cherry super fruit,” said Steve Pear, Cheribundi CEO, “and our new branding positions us as the stand-out company in the functional beverage category.”

Cheribundi’s new “100% Tart Cherry Juice” is the sixth juice in Cheribundi’s functional assortment. “We have grown rapidly over the past three years and now, with our new state of the art manufacturing plant, we are able to offer an incredible tasting 100% Tart Cherry Juice with scientifically-supported benefits making our line of tart cherry juice beverages a must-have for every diet,” said Pear.

Cheribundi juices are made in the U.S.A., are great tasting, and have 1.5 times more antioxidant strength than other leading tart cherry and super fruit beverages. Tart cherries have been shown to reduce muscle soreness, boost immunity, and provide a better night’s sleep. Leading nutritionists from over 210 college and professional sports teams purchase Cheribundi for their teams to use every day as part of their training regimen.”

Cheribundi exhibitor booth #5144 in Hall E will provide a hands-on experience showcasing the Cheribundi product line comprised of “Regular,” “Protein,” Light,” “Sleep,” “Black,” and

the new “100% Tart Cherry Juice.” Visitors will be able to taste Cheribundi’s fresh-picked flavor, view the new modern packaging, and discover more about the many health benefits of tart cherries.

Expo West attendees are invited to stop by the booth for samples throughout the duration of the show and join Cheribundi for their Grand Prize Giveaway on Saturday, March 10, 2018 at 4:00 pm local time.

Cheribundi’s 100% Tart Cherry Juice will be available in single-serve 8oz. and multi-serve 24oz. bottles. Cheribundi tart cherry juice products are available nationwide in grocery, natural, and specialty retailers, including: Costco, Kroger, Safeway, Publix, Target, Wegmans, Whole Foods, Wal-Mart, HEB, Meijer, Rite Aid, Food Lion, and more. Cheribundi products are also available on Amazon.com

ABOUT CHERIBUNDI

Cheribundi is a not-from-concentrate tart cherry juice made from a proprietary juicing process developed by scientists at Cornell University to yield peak antioxidant levels.

The natural health benefits of the tart cherries in Cheribundi are strongly supported by over 50 scientific studies published in various, acclaimed global trade publications, such as theJournal of Nutrition,British Journal of Sports Medicine, and theScandinavian Journal of Medicine in Science and Sport. Cheribundi has electrified the sports world with more than 210 professional and college sports programs as well as thousands of individual triathletes, runners, cyclists, and club team members drinking Cheribundi as part of their training.

Every 8oz. serving of Cheribundi is packed with 40 - 60 tart cherries containing powerful phytonutrients and antioxidants. Tart cherries have been shown to improve sleep, decrease muscle soreness, increase immune system support and reduce swelling.

You can find more information about the full line of Cheribundi juices by visiting www.cheribundi.com.

Cheribundi tart cherry juice products are available nationwide in grocery, natural and specialty retailers, as well as on Amazon.com.

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