ITO EN Introduces Newest Matcha Innovations at Natural Products Expo West 2018
Related exhibitorITO EN (North America), Inc.
FOR IMMEDIATE RELEASE
ITO EN Introduces Newest Matcha Innovations at Natural Products Expo West 2018
From Barista Quality Latte Mix To Easy Single Serve Matcha Sticks
Energizing Matcha Drinks to Help Stay Grounded
NEW YORK (March 8, 2018) – ITO EN (North America) INC. the Brooklyn based leading green tea company and innovators of healthy beverages, will introduce its newest Matcha innovations at the Natural
Products Expo West 2018 on March 9-11, at the Anaheim Convention Center in California.
Matcha LOVE, the award winning line of 100% Japanese matcha ready-to-drink teas, ceremonial and culinary matcha powder, will now offer convenient easy to prepare matcha drinks. The energizing matcha
powder made form whole leaf green tea will now be available in Matcha LOVE Unsweetened Single Serve packets NON-GMO 2 gram servings (15 per box) and Matcha LOVE Sweetened Green Tea Powder Mix (8oz.) for barista-quality lattes. The new additions to the robust Matcha LOVE line-up reaffirms the growing demand for easy, on the go matcha beverages that can be enjoyed anywhere, anytime. In travel or at home, poured, shaken and enjoyed!
New teabag flavors for Matcha LOVE include Lemon Verbena+ Peppermint and Apple Ginger. Perfect for hot or cold brewing, each box packaged in playful design motifs contains 10 premium tea bags with a blend of traditional Japanese green tea and matcha powder.
“We wanted to offer easy options for consumers to enjoy delicious matcha that can easily be integrated into their busy lifestyle” says Rona Tison, Exec. Vice President of Corporate Relations of ITO EN (North America) INC. “Our Matcha LOVE takes the stress out of preparation and helps with a life of ease-helping to stay grounded with sense of calm and clarity.”
The finely-milled green tea powder made from whole leaf powder is powerful for its naturally occurring Catechin tea antioxidants, amino acids and Vitamins A and C. Matcha LOVE will be available at natural food stores and specialty supermarkets nationwide and at ITO EN brand retail stores and online at www.itoen.com and matchlove.com.
About matcha LOVE-
Matcha LOVE, is the creation of ITO EN (North America) INC., a line of revitalizing green tea powders and beverages made from vibrant and flavorful whole-leaf Japanese green tea. A modern take on an ancient ritual, matcha LOVE products deliver a balanced flow of clean energy without the crash to help you stay grounded and present with a sense of clarity and mindfulness. With a robust family of ceremonial and culinary powders, ready-to-drink matcha shots and iced teas, all products harness the nutrient-dense and full vitality of the entire green tea leaf. Matcha is naturally abundant in antioxidants, free-radical fighting catechins, amino acids and vitamins A and C. To learn more about matcha LOVE, visit www.matchalove.com, ‘like’ us on Facebook or follow us on Twitter and Instagram.
About ITO EN (North America) INC.:
ITO EN (North America) INC., a subsidiary of ITO EN (Japan) LTD., is an innovative beverage industry
leader dedicated to creating authentic products that embody the company’s five principles of Natural,
Healthy, Safe, Well-designed and Delicious. ITO EN is specifically known as a global leader in green tea
with award-winning brands, including TEAS’ TEA, Oi Ocha, ITO EN Shots and matcha LOVE. To learn more about ITO EN, visit www.itoen.com, ‘Like’ us on Facebook or follow us on Twitter and Instagram.