NPEW 2018

This California-based company is changing the way we think about food through a new level of transparency and quality.

Simi Valley, CA – March 8, 2018 – America’s beloved family staple, the boxed mac ‘n’ cheese that we’ve grown to love as the comfort food of our youth, is getting a major upgrade. Say goodbye to refined flour, industrialized pasta making processes and ambiguous sourcing – now say hello to Good Citizens™.

Founded on pure passion for wholesome, honest food – Good Citizens (www.goodcitizens.com) introduces their restaurant-quality, organic whole grain Macaroni & Cheese and Shells & White Cheddar meals that are artisan crafted with traditional Italian pasta making techniques, using bronze die cutting and air drying methods – allowing for maximum sauce cling, for a truly authentic experience. Old-world pasta, paired with natural, non-GMO aged cheeses from pasture-fed cows, makes the Good Citizens recipe the ultimate upgrade on this classic dish that’s kid-approved and great on its own, or perfectly customizable for the adult-foodies.

Good Citizens is about good food and doing good. With an unparalleled commitment to high-quality ingredients, they are the first and only brand in the grocery macaroni and cheese category that is fully dedicated to absolute transparency in their sourcing practices. With macaroni and cheese as their introductory product line, Good Citizens has big plans to develop and introduce more innovative offerings with the same guiding principles.

“We set out to create good; where good food meets good practices, which makes good communities that can rally around transparency and demand for better,” says Kiowa Saunders, co-founder of Good Citizens. “In today’s overwhelming food landscape with confusing claims and questionable sourcing, it was important for us cut the clutter and set-higher standards in the food we make and eat.”

Good Citizens has created an army of trusted organic farmers and artisans throughout California to help fight the good food fight. Unlike most macaroni and cheese brands who keep things undisclosed, Good Citizens actually encourages everyone to visit each of their partners.

Meet the Good Citizens Army

• Full Belly Farms, Guinda, CA – organic, heirloom Iraqi durum wheat farm partner
• Bay State Milling, Woodland, CA – whole grain stone milling partner
• Pasta Sonoma, Rohnert, CA – handmade pasta partner
• Rumiano, Crescent City, CA – pasture-fed dairy farm partner

As a ‘people’s food company’ – Good Citizens is 100% employee owned in California, they’re focused on making a positive impact in the communities they do business. Through their charitable humanitarian programs, Good Citizens helps strengthen its surrounding local economies by giving a portion of its annual profits to support nonprofit institutions who advocate to improve the community and share in the same vision and values.

Pricing and Availability

All Good Citizens products are kosher and organic certified, currently available in all Southern California Whole Foods Market locations, Nuggets in Northern California, and other fine retailers throughout California – as well as nationwide at GoodCitizens.com and Amazon.com.

• Organic Macaroni & Cheese: $2.99 / 6oz box
• Organic Shells & White Cheddar: $2.99 / 6oz box

About Good Citizens

Launched in 2017, Good Citizens is a California-based food company founded on pure passion for wholesome, honest food – it’s the centerpiece that brings our community together. Our mission is to change the future of food, inspiring and encouraging citizens to gather around good food that’s authentic, transparent and most importantly, delicious. Through our trusted organic wheat growers and pasture-fed dairy farms, who take serious pride in the products they produce, we have taken the first step in building a better food future for all, but it takes a whole army of citizens to fight the good food fight. Let’s come together; to cook, to educate, to support, to celebrate. Let’s set higher standards for the food we eat – in quality we trust!

For more information and recipe ideas, please visit us at www.goodcitizens.com and on Instagram @the_good_citizens.

★★★★★

Please Note:High-res images and product samples are available upon request -- we'd love to share our Good Citizens goodness with you!

Media Contact

Jane Yuan-Smith

Launch + Lift

jane@launchandlift.com

323.899.2064