NPEW 2018

Media Contact:
Rachel Kay Public Relations
Georgia Woodard
(858) 750-0943
Georgia@rkpr.net

For Immediate Release

KonaRed Debuts Hawaiian Vanilla Cold Brew Coffee Multi-Serve Box
at Natural Products Expo West 2018

Leading Hawaiian Coffee Maker Fuels Thirst for Cold Brew with Value-Oriented Format Perfect for Home and Office

San Clemente, Calif. (March 5, 2018) – KonaRed, maker of premium Hawaiian coffee products, will debut its Hawaiian Vanilla Cold Brew Coffee Multi-Serve Box at booth #795 at Natural Products Expo West 2018. Featuring the brand’s award-winning Hawaiian Vanilla Cold Brew Coffee, the tap-style box contains a three-liter bag of deliciously smooth cold brew that fits perfectly in any refrigerator. One of the fastest growing brands in the expanding cold brew coffee category, KonaRed’s announcement comes hot on the heels of its recent launch of 32-ounce multi-serve KonaRed Cold Brew Coffee bottles and a complete packaging makeover for its cold brew coffees inspired by its Hawaiian roots.

“Since we first launched cold brew the growth has been incredible, and we’ve been inundated with requests from shoppers for ready-to-drink options in all shapes and sizes,” said Kyle Redfield, CEO at KonaRed. “Our multi-serve box makes it easy to stock up on our Hawaiian Vanilla Cold Brew Coffee in bulk while experiencing a craft brew unlike any other. Our cold brew coffees are made with premium, all-natural ingredients like nutrient-rich Kona coffee fruit and beans that are sustainably grown on the Hawaiian Islands. It’s our way of giving our fans a hint of paradise with every sip, whether they’re pouring their morning cup or mixing up a cold brew cocktail.”

KonaRed Hawaiian Vanilla Cold Brew Coffee Multi-Serve Box features an easy-to-use pour spout with simple instructions. Like all KonaRed Cold Brew Coffee flavors, Hawaiian Vanilla is made with fresh ground Columbian and Kona coffee beans, as well as Kona coffee fruit, which are roasted and steeped in purified cold water for 16 hours. This process creates some of the best-tasting craft cold brew coffee on the planet, while producing an ultra-smooth, never bitter, coffee with half the acidity and twice the caffeine. Coffee lovers can also sip happy knowing that the brand’s Hawaiian Vanilla Cold Brew Coffee contains only 25 calories and five grams of sugar per serving, and is vegan, kosher and free of GMOs, gluten and dairy.

The value-oriented format is rolling out in select Costco stores now with a retail price of $12.99 per three-liter bag in a box, equivalent to 12.5 eight-ounce servings.

KonaRed’s portfolio of Hawaiian coffee products, including its Original Cold Brew Coffee Multi-Serve Box, are available at Safeway, Albertsons, Whole Foods Market, Publix, Costco, 7-Eleven, Smart & Final and more, as well as online at Amazon.com and www.KonaRed.com. For product and sales inquiries, contact sales@konared.com or (949) 682-4700.

About KonaRed

Grown on theBig Island of Hawaiiin the Kona coffee belt, 2,400 miles from the nearest continent, KonaRed's ultra-premium coffee begins with the finest beans; a direct result of the pristine growing conditions. A combination of the highest-quality volcanic soil, sun kissed mornings, pure rain water and afternoon shade creates the most exotically rich and robust coffee possible. On this remote island oasis, the brand’s farmers take pride in growing and harvesting what is widely regarded as some of the best coffee on Earth. Offering a variety of deliciously smooth ready-to-drink cold brew coffees, coffee beans, coffee fruit juice, coffee fruit extracts and coffee fruit nutritional supplements, all KonaRed products are made with all-natural and GMO-free ingredients, with several products containing gluten-free and vegan ingredients. For more information, please visit www.KonaRed.com, like us on Facebook, and follow us on Instagram and Twitter.

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Press Fact Sheet

Overview:KonaRed creates premium Hawaiian coffee products crafted with revered Kona coffee beans and the nutrient-rich fruit that surrounds them. Grown on theBig Island of Hawaiion the Kona coffee belt – a remote landmass 2,400 miles from the nearest continent – KonaRed coffee begins with the finest beans; a direct result of the pristine growing conditions. A combination of the highest-quality volcanic soil, sun kissed mornings, pure rain water and afternoon shade creates the most exotically rich and robust coffee possible. On this remote island oasis, the brand’s farmers take pride in growing and harvesting what is widely regarded as some of the best coffee on Earth. Offering a variety of deliciously smooth ready-to-drink cold brew coffees, coffee beans, coffee fruit juice, coffee fruit extracts and coffee fruit nutritional supplements, all KonaRed products are made with all-natural and GMO-free ingredients, with several products containing gluten-free and vegan ingredients.

Benefits ofCoffee Fruit:Commonly referred to as a coffee cherry, coffee fruit is the delicious fruit thatsurrounds, protects and nourishes the coffee bean. Known for being incredibly nutrient-dense, coffee fruit contains powerful antioxidants and a high concentration of polyphenols that play an important role in maintaining overall health and wellness. Studies have even shown that coffee fruit improves cognitive function. Traditionally discarded in the coffee industry, KonaRed sustainably removes coffee fruit from the waste stream and uses it as a staple ingredient in its coffee products because of its many long-term health benefits and rich flavor – it’s Nature’s Best Kept Secret^™!

History:Founded in 2008 on the Big Island of Hawaii, the only place in the U.S. where commercial coffee grows, KonaRed operates on three pillars: sustainability, traceability and functionality. One of the first to harness the power of coffee fruit in its premium coffee products, KonaRed is a trailblazer in the coffee industry. In 2017, the brand launched its first line of ready-to-drink cold brew coffee, which has already become one of the fastest growing nationwide in the multimillion-dollar cold brew coffee segment.

Products:KonaRed offers a full portfolio of premium coffee products crafted with Kona coffee beans, nutrient-rich coffee fruit and all-natural ingredients. Details include:

• Cold Brew Coffee – all-natural, ready-to-drink cold brew coffees made with Kona and Fair-Trade Certified Columbian coffee beans and Hawaiian coffee fruit that’s roasted to perfection and slowly steeped for 16 hours in cold water. Containing only 0-25 calories per bottle, each cold brew boasts twice the caffeine as a regular cup of coffee, and is non-GMO, vegan, kosher and free of dairy, gluten and soy.
  • Bottles
    • Flavors: Original, Hawaiian Vanilla, Espresso, Kauai Caramel, Maui Mocha
    • SRP: $3.99/12 oz. bottle; $9.99/32 oz. bottle (Original, Hawaiian Vanilla only)
  • Cans
    • Flavor: Original
    • SRP: $46.88/12-pack of 12 oz. cans
  • 3 Liter Bag in a Box
    • Flavors: Original, Hawaiian Vanilla
    • SRP: $22.99
  • 5 Gallon KeyKeg – SRP: $95.00
• Kona Coffee – available in 100 percent Kona coffee or a blend of Kona and Columbian coffee beans, KonaRed’s non-GMO whole bean and ground coffees are renowned for their delicately rich and smooth flavor that are lightly roasted in small batches.
  • 10% Kona Blend – available in medium and espresso roast
    • Whole Bean – SRP: $8.99/10 oz.; $13.99/1lb; $52.50/5lb
    • Ground – SRP: $9.25/10 oz.; $14.45/1lb; $54.50/5lb
  • 100% Kona Coffee – available in medium roast
    • Whole Bean – SRP: $22.99/10 oz.; $37.98/1lb; $179.99/5lb
    • Ground – SRP: $23.25/10 oz.; $38.38/1lb; $181.99/5lb
• Hawaiian Coffee Fruit Juice – the original superfruit juice crafted with Hawaiian coffee fruit that provides your body with countless nutrients to help support natural energy and improve mental clarity and focus. Each juice is vegan, kosher and free of gluten, soy, artificial colors, added sugars and artificial preservatives.
  • SRP: 2.39/10.5 oz. bottle or 24.99/12-count of 10.5 oz. bottles
• Nutritional Supplements – coffee fruit-infused powders aimed to revitalize energy and boost performance.
  • Hawaiian Coffeefruit Superfruit Powder
    • SRP: $24.99/150g tub

Where to KonaRed premium coffee products are available at conventional retailers, natural

Buy: food stores and convenience channels throughout the United States, including Kroger, Safeway, Whole Foods, Target, Costco, Sam's Clubs, Vons, 7-Eleven, Albertsons, and more, as well as online at Amazon.com and www.KonaRed.com.

Executives: Shaun Roberts, Founder & Chairman

Kyle Redfield, CEO

Address: KonaRed Corporation

1101 Via Callejon, Suite 200

San Clemente, CA 92673

On the Web: Website: www.KonaRed.com

Facebook: www.facebook.com/konared

Twitter: twitter.com/konared

Instagram: www.instagram.com/konared

Media Georgia Woodard
Contact: Rachel Kay Public Relations
Email: Georgia@rkpr.net
Phone: 858-775-1054

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