NPEW 2018

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Enjoy Life Foods Press Kit

Related exhibitorEnjoy Life Foods

    PRESS RELEASE:

    Media Contact:

    Rachel Kay Public Relations

    Brianna Henley

    (929) 226-7088

    Brianna@rkpr.net

    FOR IMMEDIATE RELEASE

    Enjoy Life Foods Debuts Reformulated Protein Bites and Showcases Grain & Seed Bars at Natural Products Expo West 2018

    Allergy Friendly Foods Pioneer Introduces New and Improved Protein Snacks,
    Samples First-of-its-Kind Ancient Grain Bars

    Chicago, Ill. (March 7, 2018) – Enjoy Life Foods, the #1 brand in the Free-From food category, will unveil Protein Bites at booth #770 at Natural Products Expo West 2018. Formerly ProBurst Bites, Protein Bites boast an elevated taste and texture profile, but with the same great plant-based protein in each poppable bite that fans know and love. Debuting two new flavors, including Dark Raspberry and Dipped Banana, Protein Bites will also be available in familiar options like Sunseed™ Butter and Cinnamon Spice. Adding to Enjoy Life’s expanding portfolio of 70+ plant-based, allergy friendly foods being sampled at Expo West is new Grain & Seed Bars, the first bars to combine three types of the ancient grain sorghum in four enticing flavors: Chocolate Marshmallow, Banana Caramel, Maple Sweet Potato and Cranberry Orange. Show attendees are invited to visit booth #770 to meet the Enjoy Life team and taste the brand’s latest allergy friendly innovations.

    “Part of what makes Enjoy Life special is our open line of communication with our community,” said Joel Warady, General Manager and Chief Sales & Marketing Officer at Enjoy Life Foods. “We knew from consumer feedback that there was an undeniable love for our original bites, but because we know how important flavor and texture are, we made the choice to give them the boost our consumers deserve. As a result, we’ve landed on four incredibly delicious recipes that raise the bar for protein bites everywhere. We look forward to having our customers, retailers, media and most importantly, our influential supporters experience them, while tasting category-firsts like our Grain & Seed Bars.”

    Enjoy Life’s chocolately, truffle-like Protein Bites are packed with six grams of plant-based protein and offer the burst people need to power through their day, whether they’re on-the-go or need an afternoon pick-me-up. Enclosed in a rich chocolate shell, each flavor is free-from palm oil and 14 allergens, including wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, sulfites, lupin, mustard, fish, shellfish, and crustaceans. Protein Bites are also Certified Gluten Free, Non-GMO Project Verified, Vegan, Halal and Kosher. Available in spring 2018, Protein Bites will retail for $6.99 for each resealable six-ounce bag. Like all Enjoy Life products, each bag touts a bright teal color designed to shed a positive spotlight on food allergies while creating a cohesive brand block on shelf. Flavor details include:

    • Dark Raspberry – chocolate infused with real bits of raspberries surrounded by a chocolate pumpkin seed coating create a sweet, rich flavor perfect for fruit lovers looking for a little indulgence.
    • Dipped Banana – chocolate blended with real bananas covered in a chocolate pumpkin seed coating turn these bites into every dessert lover’s dream.
    • Sunseed™ Butter – rich chocolate mixed with sunflower seed spread combine to create a deliciously decadent taste with each bite.
    • Cinnamon Spice – cinnamon and chipotle spice turn up the heat in these chocolately bites that are the perfect afternoon pick-me-up.

    The first allergy friendly bar to incorporate three types of the ancient grain sorghum, including on-trend popped sorghum and purity protocol Certified Gluten Free rolled oats, Grain & Seed Bars tout the same third party certifications as Protein Bites and are free-from 14 allergens and palm oil. Packed with plant-based protein, the 1.76 ounce bars contain eight grams of protein while the one-ounce bars contain four grams of protein. The unique line launched in November 2017 and is hitting shelves now with a retail price of $4.69/five-pack box of one-ounce bars, $2.19/single-serve 1.76 ounce bars and $26.28/12-pack 1.76 ounce bars.

    Enjoy Life’s products are available in natural and conventional retailers, as well as online. To learn more about Enjoy Life’s innovative portfolio of foods, please visit www.EnjoyLifeFoods.com.

    About Enjoy Life Foods

    Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten Free and Non-GMO Project Verified products that are free-from 14 allergens – wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, sulfites, lupin, mustard, fish, shellfish, and crustaceans. Founded with the goal to create great-tasting, allergy friendly foods, the Enjoy Life line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, seed and fruit mixes, protein bites and lentil chips, all available in natural and conventional grocers and mass retailers throughout the United States and Canada. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from food allergens, but not free-from taste so everyone can Enjoy Life and Eat Freely! To learn more about Enjoy Life, visit www.EnjoyLifeFoods.com, ‘Like’ us on Facebook, or follow us on Twitter, Instagram, Pinterest or Snapchat.

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    FACT SHEET:

    Overview:Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten Free and Non-GMO Project Verified products that are free-from 14 allergens – wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, sulfites, lupin, mustard, fish, shellfish, and crustaceans. Founded with the goal to create great-tasting, allergy friendly foods, the Enjoy Life line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, seed and fruit mixes, protein bites and lentil chips, all available in natural and conventional grocers and mass retailers throughout the United States and Canada. Enjoy Life Foods’ expanding portfolio of allergy friendly foods feature bright teal packaging as an effort to shed a positive spotlight on food allergies. Acknowledging that teal is the recognized color of food allergy awareness, the colorful and consistent design creates a cohesive brand block on shelf, making it easy for ingredient-conscious shoppers to find the brand’s 70+ products within the traditional supermarket aisles. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from food allergens, but not free-from taste so everyone can Enjoy Life and Eat Freely!

    History:Founded in 2001, Enjoy Life was established to make delicious free-from foods for the ingredient conscious consumer and the more than 100 million individuals and families with food intolerances, Celiac Disease and food allergies. Enjoy Life has grown to be a globally-recognized company and trusted source for tasty, allergy friendly foods. The first company to receive independent gluten free certification from GFCO, Enjoy Life helped develop the gluten free and larger free-from category and was one of the first of its kind to receive Non-GMO Project Verification for 100 percent of its products. Today, Enjoy Life continues to grow exponentially and operates North America’s largest dedicated allergy friendly bakery, offering 70+ free-from products with a team of more than 200 dedicated and highly trained food specialists. In February 2015, Enjoy Life was acquired by Mondelez International and continues to operate as a separate, wholly owned entity.

    Products:Enjoy Life offers a vast portfolio of gluten free and free-from foods made with high-quality ingredients, including:

    • NEW Grain & Seed Bars – a unique line of bars unlike anything in the category, Grain & Seed Bars are the first to incorporate the ancient grain sorghum in four comforting, sweet flavors. Packed with plant-based protein, each bar is crafted with three types of sorghum, including on-trend popped-sorghum, in addition to purity protocol certified gluten free rolled oats. SRP: $4.69/five-pack box of 1oz. bars, $2.19/single-serve 1.76oz. bars and $26.28/12-pack 1.76 oz. bars
      • Flavors: Chocolate Marshmallow, Banana Caramel, Maple Sweet Potato and Cranberry Orange
    • Protein Bites– bursting with six grams of tasty plant-based protein in each poppable chocolate bite that makes for an ideal indulgent pick-me-up and while snacking on-the-move. SRP: $6.99/6 oz. bag
      • Flavors: SunSeed™ Butter, Cinnamon Spice, Dark Raspberry and Dipped Banana

    • Baking Mixes – easy-to-use functional baking mixes made with ancient grains, unique plant-based proteins and a patented all-natural probiotic enhancement. Simply add oil and water for ready-to-bake, homemade tasting treats in minutes. SRP: $8.49
      • Varieties: Pancake + Waffle Mix, Pizza Crust Mix, Brownie Mix, Muffin Mix
    • Plentils Lentil Chips – made with plant-based, protein-filled lentils for a better-for-you alternative to traditional chips with 40 percent less fat. SRP: $3.69/4 oz. bag
      • Flavors: Thai Chili Lime, Moroccan Spice, Light Sea Salt, Dill & Sour Cream, Margherita Pizza (Grab & Go US only), Garlic & Parmesan (Grab & Go US only)
    • Cookies – delicious soft and crunchy all-natural cookies packed with wholesome ingredients that boast satisfying flavor in every bite.
      • Soft Baked Cookies SPR: $4.29/6 oz. box
        • Flavors: Chocolate Chip, Double Chocolate Brownie, Gingerbread Spice, Snickerdoodle
      • Crunchy Cookies SRP: $4.29/6.3 oz. box
        • Flavors: Chocolate Chip, Double Chocolate, Vanilla Honey Graham, Sugar Crisp
      • Mini Cookies SRP: $4.79/6 oz. box (6 - 1 oz. bags)
        • Soft Baked Flavors: Chocolate Chip, Double Chocolate Brownie, Snickerdoodle
        • Crunchy Flavors: Chocolate Chip, Double Chocolate, Sugar Crisp (US only), Vanilla Honey Graham (US only)
    • Baked Chewy Bars – packed with pure and simple ingredients and a variety of tasty flavors, perfect for breakfast, mid-day snacks or post-dinner indulgences. SRP: $4.29/5 bars/box
      • Flavors: Caramel Blondie, Carrot Cake, Lemon Blueberry Poppy Seed, Caramel Apple, SunSeed™ Crunch, Cocoa Loco
    • Seed & Fruit Mixes – salty, sweet and crunchy mixes enclosed in an easy-to-snack portable package. SRP: $4.29/6 oz. bag
      • Flavors: Beach Bash (Grab & Go CA only), Mountain Mambo
    • Baking Chocolate – rich and smooth premium chocolates that are dairy-free, nut-free, soy-free and more that make allergy friendly baking easy and delicious.
      • Baking Packs SRP: $4.99/10 oz. bag (Dark Chocolate Morsels is 9 oz. bag)
        • Flavors: Mega Chunks, Mini Chips, Dark Chocolate Morsels (US only)
      • Snack Packs SRP: $7.59/12 pack
        • Flavors: Mini Chips, Dark Chocolate Morsels
    • Chocolate Bars – flavor-packed chocolate bars that satisfy any sweet tooth. SRP: $1.99/1.12 oz. bar
      • Flavors: Dark Chocolate, Ricemilk Crunch, Ricemilk Chocolate

    Leadership Team:

    • JoelWarady,General Manager, Chief Sales & Marketing Officer
    • NickAlex,Chief Financial Officer
    • Tim Drebing, Vice President of Integrated Supply Chain
    • Damon Jackson, Head of Operations Strategy

    Where to Buy: Enjoy Life is available nationwide in natural food stores, conventional grocery stores and mass retailers throughout the United States and Canada, and is available at specialty online retailers and www.enjoylifefoods.com. To find a store, visit www.enjoylifefoods.com/where-to-buy/store-locator.

    Address:

    EnjoyLifeFoods

    8770 W Bryn Mawr Avenue, Suite 1100

    Chicago, IL 60631

    On the Web:

    Media Contact:

    Malena Whetro
    Rachel Kay Public Relations
    858-243-4761
    Malena@RKPR.net

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