NPEW 2018

Boulder, Colo. (March 6, 2018) – The Jackfruit Company, maker of convenient, delicious, sustainably-sourced jackfruit food products, today announced it will launch a rebrand, showcase new items and introduce new team members at Natural Products Expo West 2018.

As the leading jackfruit brand in the market today, the new look and feel of The Jackfruit Company brand aligns with the company’s fun personality, and appeals to conscious, millennial consumers who are looking for plant-based alternatives to add to their lifestyle. Additionally, the fresh look and packaging will reflect the tasteful food The Jackfruit Company offers, including the ability to expand across a variety of products and categories as the brand continues to grow.

In the words of Annie Ryu, company founder and CEO, “We are excited to unveil a new brand look for The Jackfruit Company at Expo West, and believe this updated presence reflects our mission to bring healthful, sustainably-sourced jackfruit to the world in an eye-catching way.”

The company’s new logo, packaging design and tagline will be unveiled in the New Products Section of the North Hall, Booth #N1629.

In addition to the rebrand, The Jackfruit Company will showcase a new category of products at Expo West, 2018 – Frozen Entrees. The line features four items, all made with perfectly cooked and seasoned young jackfruit. The four flavors are inspired by cuisines across the world, and include Enchilada Jackfruit Bowl, Teriyaki Jackfruit Bowl, Curry Jackfruit Bowl and Pasta Jackfruit Bowl. The Bowls all deliver whole-food ingredients and are a great source of fiber and plant-based protein. Additionally, similar to its other product lines, The Jackfruit Company Frozen Entrees offer delicious convenience for any time of day. The line will hit store shelves this spring.

The Jackfruit Company has also recently hired four new team members to support the brand’s fast growth and innovation, including Wes Brasher, COO, formerly COO of 34 Degrees Crisps; Shweta Rao, VP R&D and commercialization, formerly director of R&D at CraftMark Bakery; Adriane Pilcher, brand director, formerly Marketing Director of Natural Habitats; and Austin Doll, sales manager west, formerly account manager at Mamma Chia.

“The Jackfruit Company continues to evolve and grow quickly, and we look forward to a bright future ahead with the help of a talented and experienced team that shares our passion for delivering our three-tiered mission focusing on health, environment and community,” continued Ryu. “The world is ready for more plant-based meat alternatives, and jackfruit is a perfect solution, delivering on taste, performance and versatility.”

About The Jackfruit Company: The Jackfruit Company (TJC) is the #1 jackfruit brand in the U.S, producing convenient, whole food, plant-based products from jackfruit. The Jackfruit Company’s mission is to help more consumers enjoy jackfruit, and in the process, to transform healthy eating, farmers’ livelihoods and humanity’s eco-footprint for the better. The company was founded by Annie Ryu, and today works with over 500 farming families in southern India to source organically grown jackfruit to bring delicious meal starters and frozen entrees to the US market. The Jackfruit Company products are available nationwide at over 5,000 retailers including Albertsons-Safeway, Fred Meyer, HEB, King Soopers, Meijer, QFC, Raley’s, Ralph’s, Roundy’s, Shop Rite, Smith’s, Sprouts, Von’s, Walmart, Wegman’s, Whole Foods and independent natural food stores. For more information, visit www.thejackfruitcompany.com.