NPEW 2018

March 8, 2018 (Los Angeles, Calif.) — The fast-growing impact brand This Bar Saves Lives unveils an innovative packaging design and a new logo across the company’s entire portfolio. This coincides with This Bar Saves Lives’ national debut and the launch of two ridiculously delicious new flavors — Dark Chocolate & Coconut and PB & J.

This Bar Saves Lives’ mission is to help people thrive all over the world through the snack bars they sell domestically and the food aid they give abroad. Every time someone purchases one of their snack bars, This Bar Saves Lives gives life-saving nutrition to a child in need. While the brand’s look has changed, their mission is steadfast. Celebrity co-founders Kristen Bell, Ryan Devlin, Todd Grinnell and Ravi Patel created the brand to make it easy to eat well and do good.

“We believe everyone deserves the chance to thrive. Each year, severe acute malnutrition claims the lives of over 2.6 million children. Solving this global crisis is at the core of what we do” says Co-Founder Todd Grinnell. “Upgrading our packaging and expanding our product line reinforces our mission to fight malnutrition and inspire others to make a difference through their purchases.”

The social enterprise partnered with Los Angeles-based fashion designers to push the boundaries of traditional consumer packaging and craft elevated, fresh and vibrant designs. The new approach showcases the bars’ natural ingredients through eye-catching, stylized patterns and a clear window.
This Bar Saves Lives also debuted a new logo featuring a heart to represent the brand’s ethos that love is universal and all of us have the power to come together to build a better future for the world.

This Bar Saves Lives offers non-GMO, gluten free, kosher snack bars made from premium, better-for-you ingredients. The company’s delicious product portfolio includes the following flavors:

• Dark Chocolate & Coconut (new!) - packed with crunchy almonds, sweet coconut, and topped with coconut flakes and a delicious rich dark chocolate drizzle.

• Dark Chocolate & Cherry - packed with crunchy almonds, tart cherries, cranberries, and drizzled with antioxidant rich dark chocolate.

• Dark Chocolate & Peanut Butter - made with crunchy peanuts, creamy peanut butter, and drizzled with delicious rich dark chocolate.

• Madagascar Vanilla Almond & Honey – perfectly balanced with subtle notes of vanilla and honey, and packed with crunchy almonds and Omega-3 rich flax seeds.

• PB & J (new!) – a nostalgic and delicious blend of crunchy peanuts, creamy peanut butter, and pieces of sweet strawberries.

• Wild Blueberry & Pistachio – a delicious and healthy blend of nuts, seeds, and antioxidant rich blueberries.

This Bar Saves Lives will be available nationwide at your local Starbucks, select Whole Foods and Target locations, online at Amazon, and ThisBarSavesLives.com.

About This Bar Saves Lives: