NPEW 2018

Media Contact: Carly Smith, Maxwell PR

(503) 231-3086 / carly@maxwellpr.com

PACIFIC FOODS UNVEILS NEW PACKAGING,

BRINGS NUTRITION FRONT AND CENTER, ELEVATES VALUES

-New Look Unifies Brand’s Extensive Lineup of Broths, Soups and Non-Dairy Beverages-

TUALATIN, Ore. – March 6, 2018 – Pacific Foods is introducing new signature packaging that brings its brand values of nourishment and clean ingredients to life, while at the same time, unifies its extensive collection of stocks, broths and soups, and eight varieties of plant-based beverages with a more consistent look and feel. While consumers may notice design changes, they can rest assured that what’s inside – great tasting recipes and quality ingredients – will remain the same.

The packaging features new photography showcasing simple ingredients and product in delicious, real-life settings, nutritional callouts and an evolved, easier-to-read logo. Turn the package on its side, and consumers will discover copy that highlights the company’s longtime commitment to making nourishing foods accessible to all. Pacific’s packaging refresh will make its official debut in March at Natural Products Expo West (booth #1937) in Anaheim, Calif., and is set to hit store shelves starting this June.

“When we started this process nearly two years ago our goal was to bring our Nourish Every Body brand platform to life,” said Kevin Tisdale, Pacific Foods’ vice president of marketing. “People want to easily understand how their values align with the brands they buy – to connect on a deeper level. We realized there was an opportunity to help consumers with this packaging refresh.”

Front panels now clearly share calorie, protein and dietary features, such as gluten-free, vegetarian and vegan where relevant. The Certified USDA Organic logo also is now more prominent. Expanded brand copy on side panels talks directly about Pacific’s long-standing food access initiatives that include making extra and sharing with local food pantries and feeding students on school holidays. A new back panel is dedicated to nutrition highlights and ingredient quality standards, as well as easy cooking tips.

Now in its 30th year, Pacific has a long commitment to sourcing the highest quality ingredients, close to home whenever possible. Fresh, healthy ingredients shine in the new packaging design, led by San Francisco-based design firm Voicebox Creative, with values storytelling support from Maxwell PR + Engagement.

“We chose Voicebox as our partner because of its proven expertise in the natural foods industry and ability to create effective design systems that stand out on the shelf. We’re really happy with the results,” said Tisdale.

About Pacific Foods

Founded in 1987 in Tualatin, Ore., Pacific Foods is dedicated to sourcing simple ingredients cultivated through sustainable practices, making products that nourish, and increasing access to healthy, wholesome foods. It offers a wide variety of organic products, including flavorful soups, sauces, broths and stocks, as well as the broadest range of plant-based beverages and a growing collection of dips, meals and sides. Pacific’s delicious, nutritious foods are inspired by traditional recipes made convenient for busy, health-conscious consumers. The company’s products are sold throughout the U.S. and Canada in mainstream grocery and natural food stores. For more information, visit www.pacificfoods.com.

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Pacific Foods Fact Sheet

Overview:Founded in 1987 in Tualatin, Ore., Pacific Foods is dedicated to simple ingredients cultivated through sustainable practices, making products that nourish, and increasing access to healthy, wholesome foods. It offers a wide variety of organic products, including flavorful soups, sauces, broths and stocks, as well as the widest range of plant-based beverages and a growing collection of pantry staples. Pacific’s delicious, nutritious foods are inspired by traditional recipes made for busy, health-conscious consumers. The company’s products are sold throughout the U.S. and Canada in mainstream grocery and natural food stores.

Founded: 1987

Headquarters: Pacific Foods is headquartered in Tualatin, Oregon, in the beautiful and bountiful Pacific Northwest.

Number of Employees: Pacific Foods currently employs more than 500 people.

Product Lines: Pacific Foods offers a wide variety of organic food and beverages including Soups, Broths, Stocks, Plant-Based Beverages, Tomatoes, Sauces, Gravies, Meals and Sides.

Our Philosophy:Nourish Every Body

Pacific Foods is dedicated to sourcing simple ingredients cultivated through sustainable practices, making products that nourish, and increasing access to healthy, wholesome foods.

Our Foods

The key to good nutrition is better ingredients. We believe in honoring the purity of simple, natural ingredients and recipes that provide as much nutrition as possible.

Our Ingredients

Carefully sourced, simple ingredients feed families. We use only ingredients with integrity. All of our ingredients must pass our extensive Certified to the Source inspection program – so we know the history and origin of every ingredient and can guarantee their safety and purity. We work directly with farmers, whenever possible, so we can ensure a steady supply of wholesome, organic foods to our customers.

Our Environment

Sustainable practices cultivate a healthier environment. We’re continually raising the bar on sustainable practices, from energy conservation and waste reduction to wetlands restoration.

Our Community

We help enrich local communities through dedicating labor, resources and plant production time to supply nourishing foods to our partner food banks and elementary schools each month.

Media Contact:Sara Stewart, Maxwell PR

sara@maxwellpr.com

503.231.3086

Distribution:Pacific Foods products can be found on the shelves of natural food and grocery stores in all 50 states, as well as Canada, Singapore, Hong Kong, New Zealand, Venezuela, Mexico, Costa Rica, Indonesia, Malaysia, Vietnam, Cambodia, Panama, Philippines, Israel, Jamaica, Bahrain, Aruba, Curacao, Barbados, Trinidad and Jordan.

Website: www.pacificfoods.com

Twitter: https://twitter.com/PacificFoods

Facebook: www.facebook.com/pacificnaturalfoods

Pinterest: http://pinterest.com/pacificfoods

Instagram: https://www.instagram.com/pacificfoods

Awards & Accolades

Product Awards: Real Simple 2018 Best Soups Taste Test

• Pacific Foods’ Organic Crme Fraiche Tomato Soup was named best tomato variety and Pacific Food’s Organic Chicken Noodle Soup was selected as the best chicken noodle soup variety

Clean Eating 2018 Clean Choice Awards

• Pacific Foods’ Organic Mushroom Broth was selected as a top product in the pantry staples section

Eating Well 2017 Brands We Love

• Pacific Foods’ Organic Spicy Black Bean & Kale was chosen as a top bean soup that is hearty and meets sodium guidelines

Prevention 2017 Cleanest Packaged Food Awards

• Pacific Foods’ new Organic Chicken Stock was named a winner in the Pantry Staple category

Men’s Health 2017 Best Food for Men Awards

• Pacific Foods’ Organic Free Range Low Sodium Chicken Broth was selected as a top pantry staple

Prevention 2016 Cleanest Packaged Food Awards

• Pacific Foods’ Organic Coconut Original Non-Dairy Beverage was chosen as a top product in the Dairy & Dairy Replacements category

Vegetarian Times 2015 Foodie Awards

• Pacific Foods’ Organic Vegetable Broth Low Sodium was chosen in the broth category

Grocery Headquarters 2015 Selling Wellness Trailblazers Award

• Pacific Foods’ was a winner in the Broth category, with the brand’s new line of Organic Bone Broth highlighted

Prevention 2015 Cleanest Packaged Food Awards

• Pacific Foods’s Organic Bone Broth Chicken Original and Organic Classic Hummus were selected in the pantry staples and snacks categories, respectively

Clean Eating 2015 Clean Choice Awards

• Pacific Foods’ Organic Bone Broth Chicken Original was chosen in the pantry staples category

Business Awards: Oregon Food Bank Hunger Heroes 2016 Awards

• Pacific Foods was named Food Donor of the Year in 2016 by Oregon Food Bank for significant and ongoing donations of healthy food to ensure everyone has access to good nutrition

Sustainable Business Oregon 2013 Innovation in Sustainability

• Pacific Foods was named a leader in sustainability in SBO’s annual Innovation in Sustainability Awards 2013

Oregon Food Bank Hunger Heroes 2013 Awards

• Pacific Foods was recognized as a 2013 Hunger Hero by honoring Oregon Food Bank’s mission to end hunger and its root causes

Grocery Headquarters 2013 Selling Wellness Awards

• Pacific Foods was named a “Wellness Up-and-Comer” in Grocery Headquarters’ 2013 Selling Wellness Trailblazer Awards

Leadership in Sustainable Practices Award 2012

• Pacific Foods was honored by the Association of Oregon Recyclers in 2012 for its commitment to finding solutions to materials management issues and far exceeding sustainability performance of similar establishments

Oregon Governor’s Award 2012

• The Oregon Leaders Awards for Industrial Energy Efficiency awarded Pacific Foods with its highest level of acknowledgement – The Governor's Award – for employee, community and customer engagement in January 2012

Pacific Foods Retail Products

We take a simple approach to food. There isn’t a lot of mystery to the way we make our products. We use ingredients we can pronounce and keep our recipes simple. We use local and organic ingredients whenever possible. Because when nature is allowed to do its thing, our foods just taste better. Pacific Foods products include:

Hearty Carton Soups Organic Caribbean Black Bean Soup with Chicken Bone Broth – NEW! Organic Chicken Noodle Soup with Chicken Bone Broth – NEW! Organic Curry Chickpea Soup with Chicken Bone Broth – NEW! Organic Hearty Italian Vegetable Soup with Chicken Bone Broth – NEW! Organic White Bean Kale & Millet Soup with Chicken Bone Broth – NEW! Organic Poblano Pepper and Corn Chowder Organic Thai Sweet Potato Soup Organic Veg Lentil & Roasted Red Pepper Soup Organic Roasted Garlic Mushroom Lentil Soup Organic Rosemary Potato Chowder Hearty Split Pea & Uncured Ham Soup Organic Santa Fe Style Chicken Soup Organic Chicken Noodle Soup Organic Chicken & Wild Rice Soup Organic Hearty Tomato Bisque Organic Butternut Squash Bisque Organic Roasted Red Pepper & Tomato Bisque Organic Cashew Carrot Ginger Bisque Organic Vegetable Quinoa Soup Organic Vegetable Masala Stew Hearty Coconut Curry made with organic vegetables Traditional New England Clam Chowder Reduced Sodium Hearty Carton Soups Organic Reduced Sodium Vegetable Lentil & Roasted Red Pepper Soup Organic Reduced Sodium Chicken Noodle Soup Condensed Soups Organic Cream of Mushroom Condensed Soup Organic Cream of Chicken Condensed Soup Creamy Soups Organic Crme Fraiche Tomato Soup Organic Crme Fraiche Roasted Red Pepper Soup Organic Crme Fraiche Butternut Squash Soup Organic Creamy Tomato Soup Organic Vegan Tomato Basil Soup Organic Creamy Butternut Squash Soup Organic Roasted Red Pepper & Tomato Soup Organic French Onion Soup Organic Cashew Carrot Ginger Soup Organic Curried Red Lentil Soup Roasted Garlic & Potato Soup made with organic potatoes, garlic & cream Bone Broths Organic Bone Broth – Chicken with Turmeric, Ginger & Black Pepper – NEW! Organic Bone Broth – Chicken with Chamomile & Lavender – NEW! Organic Bone Broth – Beef – NEW! Organic Bone Broth – Poultry Organic Bone Both—Duck Organic Bone Broth – Chicken Original Organic Bone Broth – Chicken with Lemongrass Organic Bone Broth – Chicken with Ginger Organic Bone Broth—Turkey Original Organic Bone Broth – Turkey with Rosemary, Sage & Thyme Broths & Stocks Organic Tomato Stock Organic Tomato & Red Pepper Stock Organic Low Sodium Vegetable Broth Organic Mushroom Broth Organic Turkey Broth Organic Free Range Chicken Broth Free Range Chicken Broth Organic Low Sodium Chicken Broth Organic Beef Broth Beef Broth Organic Low Sodium Beef Broth Organic Chicken Stock Organic Unsalted Chicken Stock

Plant-Based Beverages Organic Cashew – Original Organic Cashew – Vanilla Organic Unsweetened Cashew – Original Organic Unsweetened Cashew – Vanilla Organic Almond – Original Organic Almond – Vanilla Organic Almond – Chocolate Organic Unsweetened Almond – Original Organic Unsweetened Almond – Vanilla Organic Oat – Original Organic Oat – Vanilla Organic Coconut – Original Organic Unsweetened Coconut – Original Organic Unsweetened Coconut – Vanilla Hazelnut – Original Hazelnut – Chocolate Unsweetened Hazelnut – Original – NEW! Unsweetened Hazelnut – Vanilla – NEW! Rice – Original Rice – Vanilla Hemp – Original Hemp – Vanilla Hemp – Chocolate Unsweetened Hemp – Original Unsweetened Hemp – Vanilla Organic Unsweetened Soy – Original Ultra Soy – Original Ultra Soy – Vanilla Select Soy – Original Select Soy – Vanilla Light Sodium Creamy Soups Organic Light in Sodium Creamy Tomato Soup Organic Light in Sodium Butternut Squash Soup Organic Light in Sodium Roasted Red Pepper & Tomato Soup Sauces & Purees Organic Pumpkin Puree Organic Turkey Gravy Organic Vegan Mushroom Gravy Organic Whole Berry Cranberry Sauce Tomatoes Organic Diced Tomatoes Organic Crushed Tomatoes Organic Crushed Tomatoes with Basil, Onion & Garlic Organic Strained Tomatoes Organic Tomato Sauce Beans Organic Refried Black Beans Vegetarian Organic Refried Black Beans with Green Chiles Organic Refried Pinto Beans Vegetarian Traditional Refried Pinto Beans Organic Baked Beans Vegetarian Traditional Baked Beans with Pork Oatmeal Organic Steel-Cut Oatmeal - Maple & Brown Sugar Organic Steel-Cut Oatmeal – Apple & Cinnamon Organic Steel-Cut Oatmeal – Flax & Chia Organic Steel-Cut Oatmeal – Unsweetened Organic Steel-Cut Oatmeal – Lightly Sweetened