NPEW 2018

Media Contact: Havas Formula

(212)219-0321/ siggis@havasformula.com

SIGGI’S UNVEILS NEW “SIMPLE SIDES” INNOVATIONAT EXPO WEST

Leader in Lower-Sugar Yogurt ExpandsSnacking Offerings

New York. (March 6, 2018) – siggi’s, the maker of Icelandic-style yogurt with simple ingredients and not a lot of sugar, today unveils a preview of the brand’s innovation for summer 2018: siggi’s simple sides™. Officially being presented at this year’s Natural Products Expo West, booth #5623, this new snack offering pairs the brand’s delicious whole milk yogurt with nourishing no-added-sugar toppings. siggi’s simple sides will be available in four delicious flavor combinations, including: vanilla yogurt with cacao & coconut, touch of honey yogurt with figs & walnuts, vanilla yogurt with cherries & almonds and plain yogurt with fruit muesli.

Research shows that 94% of Americans snack daily and siggi’s wants to provide a nutritious, fulfilling product for consumers to snack on with simple sides—a snack option that is as delicious and simple as it is satisfying. In line with siggi’s commitment to “simple ingredients and not a lot of sugar,” siggi’s simple sides consist of the brand’s classic Icelandic-style yogurt complimented by no-added-sugar, wholesome add-ins, such as dried cherries, almonds, cacao nibs and dried coconut that also deliver tasty nutrition. All flavors have 15-16 g of protein and only 7-14g of sugar per serving, bringing something totally new to the “yogurt with sides” product segment, which achieved $445 MM in sales in 2017, according to Nielsen Total US Food data.

“Our journey has always been about providing great tasting, lower sugar, simple products that consumers can feel good about,” said Siggi Hilmarsson, founder of siggi’s. “This new product follows the same philosophy. Yogurt with crunchy, tasty toppings has become a popular snack among consumers in recent years but many of the offerings are more comparable to sugary treats versus a wholesome snack. siggi’s will offer a counterbalance to those for the consumers looking for a nutritious snack that has lower sugar than other offerings.”

To be among the first to try siggi’s simple sides stop by the brand’s booth at Natural Products Expo West. Be sure to also check out a few other brand favorites including siggi’s triple cream and no added sugar varieties to uncover all the tasty yogurt possibilities. siggi’s simple sides will available beginning in July 2018 for an SRP of $1.99. siggi’s yogurts are made without any artificial preservatives, sweeteners, flavors or colors. For more information, visit www.siggis.com.

About siggi’s

siggi’s dairy began in 2004 when Siggi Hilmarsson felt homesick for a staple of his childhood diet, skyr, a thick, creamy, high-protein yogurt from his native Iceland. The yogurts he found on shelves in the US were much too sweet and artificial tasting for his liking. His mother sent him a recipe and with that, he began making skyr in his small New York City kitchen. Today, siggi’s dairy makes rather delicious yogurt products with simple ingredients and not a lot of sugar. True to Icelandic tradition, siggi’s products do not contain any artificial preservatives, sweeteners, flavors or colors, and are made with milk from family farms that do not use growth hormones such as rBGH. For more information about siggi’s Icelandic-style strained yogurts and to find store locations, visit www.siggis.com.

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