NPEW 2018

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Alter Eco Press Kit

Related exhibitorAlter Eco

    Expo West Press Release:

    Contact: Malena Whetro
    Rachel Kay Public Relations
    858-243-4761
    Malena@rkpr.net

    Alter Eco Debuts Clean New Look for Portfolio of Enlightened Indulgences
    at Natural Products Expo West 2018

    Sustainable Food Maker Puts Next-Level Ingredients at Forefront of Refreshed Design

    San Francisco, Calif. – March 5, 2018 – Alter Eco, a chocolate-centric, sustainability-directed snack company that takes healthy indulgence to a whole new level, today unveiled a fresh new brand identity for its portfolio, including Dark Chocolate Coconut Clusters, chocolate bars and truffles. The new look will debut at Natural Products Expo West 2018 booth #1962. Designed to communicate Alter Eco’s promise to deliver an enlightened indulgence – snacks that are best-in-class delicious and use the cleanest, most ethical ingredients possible – the colorful packaging features a stylized new logo and mouthwatering food photography that brings to life incredible flavors using organic, pure and simple ingredients. Hitting shelves nationwide in March 2018, the announcement follows recent news of Alter Eco’s acquisition by NextWorld Evergreen and launch of its new snack line, Dark Chocolate Coconut Clusters.

    “We’re in the midst of an exciting brand evolution. Fresh off our acquisition, we’re poised to scale Alter Eco’s presence as the go-to brand for enlightened indulgence in the snacking category across every retail channel,” said Edouard Rollet, co-CEO and co-founder at Alter Eco. “Our new packaging is one of several initiatives we’re implementing this year to achieve such growth, while still remaining true to our founding mission to globally transform food systems through environmental and humanitarian initiatives. We want to reach consumers everywhere who crave a special experience with healthier, delicious dark chocolate options and can’t wait for everyone at Expo West to see and taste our product line.”

    Prominently displayed at the top of every front panel, Alter Eco’s new logo features big, bold lowercase letters that can be easily identified on shelf and from afar. The letters are enclosed in a circle that pays tribute to the brand’s unwavering commitment to full-circle sustainability and mission-driven products at every level of the supply chain. The new packaging also showcases an array of familiar colors that mirror Alter Eco’s former packaging to maintain consistency and flavor recognition among fans. Each color is displayed on the top of every package and corresponds with the flavor, while the bottom half features a clean, white background that exhibits important third party certifications, product names and clean ingredient labels. Aimed to entice the senses, every package touts beautiful real food images of what’s inside, ranging from decadent Swiss-made chocolate to sustainably-harvested coconut flakes. Each package also pays homage to the brand’s heritage and fair trade farmer relationships, ingredient transparency and sustainable practices.

    Alter Eco’s portfolio of new Dark Chocolate Coconut Clusters, decadent dark chocolate bars and melty truffles are USDA Certified Organic, Fair Trade Certified, Carbon Neutral Certified, Non-GMO Project Verified and Certified Gluten-Free (excluding Deep Dark Salt & Malt Chocolate Bar).

    The brand’s products are available in 10,000 retail locations nationwide, including major natural food retailers and grocery stores like Whole Foods Market, Natural Grocers, Wegmans, Sprouts, Kroger and Publix. For more information about its new packaging or to purchase Alter Eco products online, please visit http://shop.alterecofoods.com/.

    Expo West attendees are also invited to join Alter Eco and key influencers in creating the show’s first-ever group hug at the Anaheim Convention Center Grand Plaza on Saturday, March 10 at 12:00 p.m., with a ‘Clusterfest’ happy hour to follow at the brand’s booth #1962 from 4:00-6:00 p.m. Because all good things come in clusters, the hug is part of Alter Eco’s #FindYourCluster campaign in celebration of new Dark Chocolate Coconut Clusters.

    About Alter Eco

    Alter Eco is a chocolate-centric, sustainability-directed food company that takes healthy indulgence to a whole new level. Made for conscious foodies seeking special food experiences, Alter Eco is creating a new category of enlightened indulgences made with next-level ingredients, and offers a full portfolio of Dark Chocolate Coconut Clusters, melty chocolate bars and blissfully delicious truffles. Engrained in full-circle sustainability, the brand is obsessed with spreading social justice and environmental regenerativity while setting a high bar for delivering mind-blowingly tasty foods. A pioneer of sustainable packaging, Alter Eco uses compostable truffle wrappers and chocolate bars wrapped in recyclable FSC certified paper. All Alter Eco products are USDA Certified Organic, Fair Trade Certified, Carbon Neutral Certified, Non-GMO Project Verified and Certified Gluten-Free (excluding Deep Dark Salt & Malt Chocolate Bar). To learn more about Alter Eco products or its commitment to sustainability, please visit www.alterecofoods.com. Follow Alter Eco via Facebook, Twitter and Pinterest and Instagram.

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    Fact Sheet:

    Overview: Alter Eco is a chocolate-centric, sustainability-directed food company that takes healthy indulgence to an entirely new level. Made for conscious foodies seeking special food experiences, Alter Eco is creating a new category of enlightened indulgences made with next-level ingredients, and offers a full portfolio of Dark Chocolate Coconut Clusters, melty chocolate bars and blissfully delicious truffles. The brand finishes off the line with fair trade heirloom quinoa in innovative compostable pouches. Engrained in full-circle sustainability, Alter Eco is obsessed with spreading social justice and environmental regeneration, while setting a high bar for delivering mind-blowingly tasty foods. All Alter Eco products are USDA Certified Organic, Fair Trade Certified, Carbon Neutral Certified, Non-GMO Project Verified and Certified Gluten-Free (excluding Deep Dark Salt & Malt), with vegan options available.

    Pillars of Sustainability: Alter Eco works with small producers in the Global South to directly benefit co-ops and farmers, while bringing delectable and healthy foods to the masses. As one of the first registered Public Benefit Corporations and a top-ranking B Corporation, Alter Eco operates on four pillars: sourcing using Fair Trade principles, producing only organic and non-GMO foods, creating minimal waste by working towards 100 percent compostable packaging and in-setting carbon emissions by means of large-scale reforestation programs in the cooperatives that produce its crops. As part of its effort to become a carbon negative company, Alter Eco works in tandem with PUR Projet, a reforestation program started by Alter Eco France founder, Tristan Lecomte, to plant trees and offset the amount of CO2 produced.

    Founder Story: Alter Eco co-founders, Tristan Lecomte of France, Mathieu Senard and Edouard Rollet of the United States and Ilse Keijzer of Australia, were trained in business but remain committed activists at heart. Prior to starting Alter Eco more than a decade ago, they experienced first-hand both profit-driven multinationals and on-the-ground NGOs. Seeing the challenges of existing humanitarian aid efforts, they became pioneers in social entrepreneurialism, wielding their business acumen to fight for both social and economic justice.

    Next-Level Foods:     Alter Eco offers a range of sustainable chocolate-centric foods and grains made with next-level ingredients. Product lines include:

    • Dark Chocolate Coconut Clusters (new) – Packing all the benefits of sustainably-harvested toasted coconut flakes and 70 percent Ecuadorian dark chocolate (with as low as five grams of sugar per serving), these snacks offer an enlightened indulgence for conscious eaters who want to satisfy their sweet tooth with clean ingredients. SRP: $4.79/3.2 oz. pouch; $27.74/6-pack of 3.2 oz. pouches; $53.48/12-pack of 3.2 oz. pouches
      • Flavors: Original, Seeds + Salt, Cherry + Almond Butter
    • Chocolate Bars – An assortment of silky smooth chocolate bars free of emulsifiers, artificial flavors and soy, all crafted from organic cacao beans hand-harvested in the Peruvian Amazon and Ecuadorian Coast and finished by expert Swiss chocolatiers. Each bar is wrapped in recyclable FSC Certified paper. SRP: $3.99/2.82 oz. bar (Deepest Dark Super Blackout is 2.62 oz. bar); $44.28/12-pack
      • Flavors: Deepest Dark Super Blackout, Deep Dark Blackout, Deep Dark Salt & Malt, Deep Dark Salted Almonds, Deep Dark Salted Brown Butter, Deep Dark Sea Salt, Deep Dark Quinoa Crunch, Deep Dark Crisp Mint, Deep Dark Salted Burnt Caramel, Dark Salted Coconut Toffee
    • Chocolate Truffles – Made with cacao plucked from organic trees in the Peruvian Amazon and Ecuadorian Coast, these rich chocolate truffles are filled with pure organic coconut oil from Kerala, India, contain no soy, palm oil, emulsifiers or artificial flavors, and are wrapped in eco-friendly compostable wrappers. SRP: $7.99/10-piece bag; $59.92/8-pack of 10-piece bag; $44.99/60-piece box; $167.96/4-pack of 60-piece box
      • Flavors: Salted Caramel, Sea Salt, Mint Crme, Classic Dark, Silk Velvet
    • Heirloom Quinoa - A variety of nutty, protein-packed 100 percent Royal quinoa that is grown and manually cultivated in the nutrient-rich soil of the Bolivian Altiplano region of the Andes Mountains. SRP: $7.49/12 oz. pouch; $41.94/6-pack of 12 oz. pouches; $175/25 lb. bag
      • Flavors: Pearl, Black, Rainbow, Red

    Executives:

    • Mathieu Senard, Co-CEO and co-founder
    • Edouard Rollet, Co-CEO and co-founder
    • Kate Tierney, President

    Where to Buy: Alter Eco is available nationwide at major natural food retailers and grocery stores, including Whole Foods Market, Natural Grocers, Wegman’s, Sprouts, Kroger, Publix and online at http://shop.alterecofoods.com/.

    Address:

    • Alter Eco
      2339 Third Street, Suite 70
      San Francisco, CA 94107

    On the Web:

    Media Contact:

    • Malena Whetro
      Rachel Kay Public Relations
      858-243-4761
      Malena@rkpr.net