NPEW 2018

Serving Up Hot and Cool Trends in Chai at NPE West Booth #5607

Boulder, CO – March, 2018 – Bhakti, a mission-driven, natural tea company devoted to craft brewed beverages, vibrant flavors and sustainability, introduces several new delicious chai beverage options at Natural Products Expo West.

Their award-winning artisanal beverages have propelled Bhakti to become the top selling ready-to-drink (RTD) chai in natural retailers and cafes across the country. The company has grown significantly in recent years, by rolling out new products and increasing distribution across channels. Bhakti’s product portfolio continues to grow with innovation launching at Natural Products Expo West.

What’s New?

Ready-to-Drink Iced Chai 12 ounce bottles made with Cashewmilk

For the first time, Bhakti blends their distinct and delicious chai with creamy cashewmilk. Cashewmilk’s popularity continues to grow as consumers look for dairy alternatives, and it serves as the perfect compliment to Bhakti’s organic fresh pressed ginger and fiery spices. Bhakti is excited to feature cashewmilk in their new ready-to-drink iced chai beverages, which are available in convenient 12 ounce, HDPE plastic, grab and go bottles. Available in five flavors, each recipe is simple, pure and made with a handful of high quality ingredients.

• Flavors Include:
  • Classic
  • Cold Brew Coffee “Dirty Chai”
  • Mocha
  • Sugar Free Toasted Coconut
  • Reduced Sugar Classic

Availability: Rolling into stores nationwide in April 2018. Check the store locator on the company website for updated retailers or feel free to contact Bhakti directly.

MSRP: $2.99

Ready-to-Drink Iced Chai 16 ounce bottles

Bhakti is adding two new on trend flavors to their adored Ready-to-Drink Iced Chai 16 ounce line-up and reformulating one of their core items to be made with cashewmilk.

• Flavors Include:
  • Ginger Turmeric with Lemon – Straight Up (Soy, Dairy & Nut Free)
  • Mocha made with Cashewmilk
  • Toasted Coconut made with Cashewmilk - Sugar Free

Availability: June 2018

MSRP: $3.99

USDA Organic Certification – Always on a journey to do what they do better, Bhakti is proud to announce their concentrate line is now Certified Organic. The entire line is also Non-GMO Project Verified, made with organic and Fair Trade ingredients, vegan, gluten-free, BPA free, and carrageenan free. Their organic ginger is sourced from family farms who are members of an organic, Fair Trade co-op in Peru. The ginger is brought to the Bhakti brewery in Longmont, Colorado where it is fresh pressed, chilled and strained – a process that takes two days, but results in what the team refers to as “liquid gold”.

About Bhakti

Bhakti was founded in 2007 by Brook Eddy after an interest in social action and travel led her to India to study a movement based on Bhakti, which means devotion in Sanskrit. Upon returning home to the U.S., Brook developed her own chai recipe blending organic Fair Trade black tea, organic fresh pressed organic ginger and fiery spices to bottle and sell throughout Colorado and now nationwide.

Bhakti, a B Corp, is on a mission to become a leader in the beverage category, while maintaining devotion to sustainable business practices, making craft brewed products and supporting charitable organizations through their GITA giving program. Bhakti products are available at Whole Foods Markets, natural and independent stores, and cafes nationwide, as well as at Costco, Kroger, Safeway and Target regionally. For more information or to find Bhakti products, please visit drinkbhakti.com.

Contact:

Jessica Weilbrenner
303-953-7359
jessica@bhaktichai.com