NPEW 2018

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Expo West Press Kit

Related exhibitorDay-Lee Foods, Inc.

    PRESS RELEASE

    Media Contact: Megan Busch

    Rachel Kay Public Relations

    858-922-5045

    Meganb@rkpr.net

    FOR IMMEDIATE RELEASE

    Crazy Cuizine Showcases New Line of Single-Serve Asian Bowls at

    2018 Natural Products Expo West

    Frozen Asian Food Innovator Extends Portfolio with First Convenient, Microwavable Meals and Debuts Refreshed Recipes for Popular Korean BBQ Chicken, Teriyaki Chicken and General Tso’s Chicken

    Santa Fe Springs, Calif. (March 5, 2018) – Crazy Cuizine,maker of authentic, Asian-inspired frozen entrees and appetizers ready in 18-minutes-or-less, is showcasing its new Asian Bowls, the brand’s first line of frozen, single-serve meals, and its new refreshed recipes for fan-favorite Korean BBQ Chicken, Teriyaki Chicken and General Tso’s Chicken, at 2018 Natural Products Expo West. New Asian Bowls are available in three mouthwatering varieties, including Mandarin Orange Chicken, General Tso’s Chicken and Teriyaki Chicken, and are a complete meal with a delicious chef-created pairing of No Antibiotics Ever (NAE) white meat chicken and the perfect combination of rice and vegetables. Crazy Cuizine’s new and improved entrees are more authentic and boast cleaner labels and less fat and sugar than the previous versions. Expo West attendees are invited to visit Crazy Cuizine’s booth #1963to taste and learn more about the convenient, microwavable meals and revamped entrees.

    “Our new Asian Bowls mark an exciting move for us into the individually-portioned frozen meal space for the first time in our history, and we’re excited to share them, alongside our new refreshed entrees, with Expo West attendees,” said Craig Jaunzemis, Director of Marketing at Crazy Cuizine. “We’re recognized across the country for delivering restaurant-quality family meals from the freezer to the table in 18-minutes-or-less, so we decided it was time to expand our portfolio with our Asian Bowls to offer convenient options for single-meal occasions. We’re also thrilled to introduce refreshed and more authentic recipes for our popular Korean BBQ Chicken, Teriyaki Chicken and General Tso’s Chicken that we know consumers will love.”

    Crazy Cuizine Asian Bowls deliver authentic, Asian-inspired meals in only a few minutes, excellent for a quick, high-protein lunch at school, work, home, or at dinnertime. Each “heat and eat” Asian Bowl comes complete with NAE white meat chicken glazed with delectable sauces and expertly paired rice and vegetable medleys for three delicious, savory meals. Crazy Cuizine Asian Bowls are also free of preservatives. The bowls will be sold in single units with an SRP of $4.99 per bowl and in 4-pack boxes with an SRP of $10.99. Additional details include:

    • Mandarin Orange Chicken Bowl – NAE white meat chicken lightly battered and glazed in a delicately-sweet Mandarin orange sauce over perfectly seasoned rice and a vegetable medley of carrots, green peas, red bell peppers and onions. 17 grams of protein per serving!
    • Teriyaki Chicken Bowl – steamed NAE white meat chicken drizzled with an authentic, mouthwatering teriyaki sauce atop long grain brown rice, diced red bell peppers and tender edamame. 27 grams of protein per serving!
    • General Tso’s Chicken Bowl – tender NAE white meat chicken glazed with a zesty ginger sauce on a bed of long grain white rice, diced red bell peppers and broccoli. 17 grams of protein per serving!

    From freezer to table in 18-minutes-or-less, Crazy Cuizine’s new revamped Korean BBQ Chicken, Teriyaki Chicken and General Tso’s Chicken entrees are fully-cooked and showcase cleaner labels, more balanced and authentic flavors, and are free of preservatives, trans fat and added MSG. Each entre will be sold in 22-oz. boxes with an SRP of $7.99. Additional details include:

    • Korean BBQ Chicken – tender chicken breast meat drizzled with marinade inspired by Korean Bulgogi flavors with a tangy and spicy kick. 42% less fat than former recipe!
    • Teriyaki Chicken – steamed chicken breast with rib meat and authentic Teriyaki sauce balanced with a savory umami flavor. 25% less fat and 32% less sugar than previous recipe!
    • General Tso’s Chicken – battered chicken breast glazed with a zesty and spicy ginger sauce.

    Additionally, Day-Lee Pride will be joining Crazy Cuizine at Expo West booth #1693, showcasing its savory Umami Gyoza Dumplings. Featuring traditional umami flavor, Day-Lee Pride Umami Gyoza Dumplings are made using high-quality Asian-style cut chicken leg meat and premium pork with no preservatives or added MSG. The different blends of rich, umami ingredients, like Kombu (edible kelp), Nira (Chinese Leek), soy sauce, garlic and shiitake mushrooms, make for a savory appetizer, snack, and lunch or dinner side.

    Crazy Cuizine Asian Bowls and new Korean BBQ Chicken, Teriyaki Chicken and General Tso’s Chicken entrees will begin shipping to grocery stores nationwide in April. Crazy Cuizine’s robust portfolio of convenient family meals includes a variety of signature Asian recipes including Asian Bowls, Mandarin Orange Chicken, Teriyaki Chicken, Korean BBQ Chicken, General Tso’s Chicken, Sweet-Chili Chicken, as well as Chicken, Sriracha Chicken and Pork Potstickers. Crazy Cuizine foods are available at grocery chains nationwide, such as Albertson’s, Safeway, Vons, Ralphs, Food for Less, Raley's, SaveMart, Lucky Supermarkets, Jewel Osco and many more. For more information about Crazy Cuizine products, please visit www.crazycuizine.com.

    Crazy Cuizine

    A Day-Lee Foods brand, Crazy Cuizine is a line of authentic Asian dishes inspired by classic Japanese, Chinese and Korean recipes. Using Asian signature flavors, Crazy Cuizine brings delectable Asian favorites from freezer to table in 18-minutes-or-less, with products like its new single-serve Asian Bowls and family-style entrees, including Mandarin Orange Chicken, Teriyaki Chicken, Korean BBQ Chicken, General Tso’s Chicken, Sweet-Chili Chicken, and Chicken, Sriracha Chicken and Pork Potstickers. For more information about Crazy Cuizine, visit www.crazycuizine.com and on Facebook.

    Day-Lee Foods

    Day-Lee Foods, Inc. has been delivering quality meat products to food service and general consumer markets for more than 30 years. Under its consumer brands, Crazy Cuizine and Day-Lee Pride, the company is a leader in the frozen Asian-cuisine-category, producing restaurant-quality dishes that deliver authenticity, value and convenience. For more information about Day-Lee Foods, visit www.day-lee.com; for more information about the company’s consumer brands, visit www.dayleefoods.com.

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    CRAZY CUIZINE PRESS FACT SHEET

    Overview: Crazy Cuizine, maker of authentic, Asian-inspired frozen entrees and appetizers ready in 18-minutes-or-less and new Asian Bowls microwavable in minutes, uses signature flavors of the Far East to bring delectable Asian favorites straight from the freezer to America’s table. Crazy Cuizine offers a variety of fully-cooked chicken, beef and pork entrees, appetizers and Asian Bowls that are simple to prepare and packed with enticing flavor. The brand’s versatile and time-saving chef-created entre and appetizer recipes deliver the perfect lunch or dinner when paired with your favorite grains or vegetables, or delicious when served as mouthwatering, bite-size appetizers. New Asian Bowls deliver authentic, chef-created, high-protein meals crafted with a mouthwatering pairing of No Antibiotics Ever (NAE) white meat chicken and the perfect combination of rice and veggetables, and are microwaveable in just a few minutes. Additionally, all Crazy Cuizine products are made with high-quality, mostly U.S.-sourced ingredients, and are entirely free of preservatives, trans fat and added MSG.

    History:Crazy Cuizine is a Day-Lee Foods, Inc. brand. For more than 30 years, Day-Lee Foods has been a leader in the Asian cuisine category, offering high-quality, frozen dishes that offer authenticity, value and convenience. Crazy Cuizine products are made with genuine Asian flavors, specialty sauces and quality ingredients at the company’s state-of-the-art facility, which has earned consecutive gold standard of excellence awards in food safety and quality practices through a third-party auditor.

    Products: Made with flavorful and superior ingredients, Crazy Cuizine’s fully-cooked, heat-and-serve chicken, beef and pork entrees, appetizers and Asian Bowls are high in protein and are free from preservatives, trans fat and added MSG. Each chicken recipe is made with premium chicken breast meat and is battered or steam-grilled, while each beef option is made using lean beef from hand-trimmed top round roasts.

    The Crazy Cuizine product portfolio includes:

    • Asian Bowls (new!) – single-serve, high-protein frozen meals crafted with a chef-created pairing of No Antibiotics Ever (NAE) white meat chicken and the perfect combination of rice and vegetables; available in Mandarin Orange Chicken, Teriyaki Chicken, General Tso’s Chicken.
    • Mandarin Orange Chicken – white meat chicken breast lightly battered and glazed in a delicately-sweet Mandarin orange sauce.
    • Teriyaki Chicken – a family favorite featuring steamed white meat chicken breast with an authentic, mouthwatering teriyaki sauce.
    • Korean BBQ Chicken – an authentic Korean dish made with chicken breast topped with a signature spicy Korean BBQ sauce.
    • General Tso’s Chicken – tender white meat chicken breast paired with a zesty ginger sauce to create a delicious and authentic Hunan recipe.
    • Sweet-Chili Chicken – large pieces of lightly battered white meat chicken breast combine with a sweet and spicy sauce for a delicious kick.
    • Beijing Broccoli Beef – juicy strips of beef mixed with a mildly spicy Chinese inspired Hoisin Sauce and tender Broccoli florets.
    • Chicken Potstickers – juicy dumplings made with delectable chicken that pairs perfectly with a flavorful dipping sauce.
    • Pork Potstickers – Asian-style gyoza dumplings stuffed with succulent pork and accompanied by a tangy dipping sauce.
    • Sriracha Chicken Potstickers – juicy chicken dumplings elevated with an added kick of spicy Sriracha.
    • Honey Sriracha Chicken Bites – tender bite-size chicken tossed in a warming honey Sriracha sauce.

    Where to Buy: Crazy Cuizine foods are available in the freezer section at grocery chains nationwide, including Costco, BJ’s Wholesale Club, Safeway, Vons, Albertsons, Ralphs, Food 4 Less, Raley’s, SaveMart, Safeway, Lucky Supermarket, Jewel, and many more.

    Address:

    • Crazy Cuizine
    • 10350 Heritage Park Drive, Suite 111
    • Santa Fe Springs, CA 90670

    On The Web:

    Media Contact:

    • Megan Busch
    • Rachel Kay Public Relations
    • 858-922-5045
    • meganb@rkpr.net

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    DAY-LEE FOODS PRESS FACT SHEET

    Overview:Day-Lee Foods, Inc. is one of the leading U.S. producers of high-quality meat products for the restaurant and food service industry, as well as frozen Asian foods for the consumer market. The parent company of Crazy Cuizine and Day-Lee Pride, Day-Lee Foods produces restaurant-quality dishes that offer authenticity, value and convenience. The company’s restaurant-direct portfolio offers a variety of fresh, premium foods including beef, poultry, pork, seafood and produce for fine and specialty restaurants nationwide. All Day-Lee Foods products are manufactured at the company’s state-of-the-art facility, which has earned consecutive gold standard of excellence awards in food safety and quality practices through a third-party auditor.

    History: Day-Lee Foods is a wholly-owned subsidiary of NH Foods Ltd., Japan’s largest meat supplier, and has been delivering quality meat products to food service and general consumer markets for more than 50 years.

    Products: The current portfolio of Day-Lee Foods consumer brands includes:

    • Crazy Cuizine – a line of authentic, high-protein Asian dishes inspired by classic Japanese, Chinese and Korean recipes. Products include Asian Bowls (new!), Mandarin Orange Chicken, Teriyaki Chicken, Korean BBQ Chicken, General Tso’s Chicken, Sweet-Chili Chicken, Beijing Broccoli Beef, Chicken Potstickers, Pork Potstickers, Sriracha Chicken Potstickers and Honey Sriracha Chicken Bites.
    • Day-Lee Pride – one of the original U.S. gyoza brands that’s delivered fresh-frozen products for over 30 years. Products include Karaage Chicken and classic Asian-style gyoza dumpling appetizers, including Umami Gyoza Dumplings (new!), Chicken Gyoza, Siracha Chicken Gyoza, Beef Gyoza, Pork Gyoza, Shrimp Gyoza and Vegetable Gyoza

    Where to buy: Day-Lee Foods product lines are available in national, local and Asian grocery stories nationwide, including Costco, BJ’s Wholesale Clubs, Albertsons, Vons, Safeway, Jewel, Mitsuwa Market, Marukai, Tokyo Central, Nijiya Market, 99 Ranch Market, H-Mart and more.

    Address:

    • Day-Lee Foods, Inc.
    • 10350 Heritage Park Drive, Suite 111
    • Santa Fe Springs, CA 90670

    Website:www.day-lee.com

    Media Contact:

    • Megan Busch
    • Rachel Kay Public Relations
    • 858-922-5045
    • Meganb@rkpr.net

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