NPEW 2018

Press Kit for Zoup! Good, Really Good Broth

Related exhibitorZoup! Good, Really Good Broth

Press contact:
Shaina Ostroff
Reach Public Relations
424-835-4229
shaina@reach-pr.com

Zoup! Restaurant-Quality Broth Hits 4,500 Stores Nationwide

Premium Broth Launched by Soup Industry Veteran Touts Homemade Flavor & Clean Ingredients

Southfield, MI – Zoup Good, Really Good™ Broth, a premium lineup designed to break the boundaries of taste on retail shelves, has successfully signed on 1,500 new outlets to carry its products. These new additions, which include The Fresh Market, Raley’s, Wegman’s, Albertsons-Safeway, HEB, Weis Markets, Costco, Tony’s Fine Foods, and Falls Price Chopper, place the fast-growing brand in 4,500 stores to date.

Introduced by Eric Ersher, founder of Zoup! Fresh Soup Company, a successful chain of soup-themed, fast-casual restaurants, the company’s retail product lineup consists of Zoup! Good, Really Good™ Chicken Broth, Low-Sodium Chicken Broth, Vegetable Broth, and Beef and Chicken Bone Broth, each touting the tagline, “Good Enough to Drink.” Since its launch, Zoup! Broth has brought better flavor, new consumers, and a higher ring to the once traditional category.

Kettle cooked in small batches using restaurant-quality cooking methods and standards and made using only the freshest and finest quality ingredients, Zoup! Broth bursts with an unforgettable homemade taste and is packaged in glass jars to showcase its delicious golden color. In addition, the products are low in calories, paleo-friendly / zero carb, and completely free of hormones, gluten, GMO’s, fat, trans fat and saturated fat.

President and CEO Eric Ersher said, “Working in the soup and spice industry for over 20 years, I would consistently hear from customers, ‘Why doesn’t chicken broth sold at grocery stores taste as good as what’s served at restaurants?’ It was those inquiries, along with a passion to fill a void in the marketplace, that inspired me to get into the consumer product business. We always felt there was a lack of great-tasting broth on the market, and the response from retailers and consumers to Zoup! Broth validate that was true. Once they taste the difference, it’s an easy sell, and that ‘yum factor’ is going a long way!”

Since the retail brand’s launch, Zoup! has doubled its sales over each previous year and tripled sales in 2017, exceeding quarterly projections by 150 percent.

For more information about Zoup! Good, Really Good™ Broth, visit www.zoupbroth.com. For more information about Zoup! Fresh Soup Company, visit www.zoup.com and follow @ZoupSoup on Facebook and Twitter.

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Zoup!: Super Premium Chicken Broth Delivers Homemade Taste

All-Natural, Hormone-Free, Gluten-Free, GMO-Free Broth is “Good Enough to Drink”

Southfield, MI – Walking through the grocery aisle filled with box after box of flavorless, ho hum chicken broth, a 20+ year veteran from the soup business decided it was time to up the ante when it came to the quality of chicken broth on the market. Driven and inspired to break the boundaries of taste on retail shelves and develop a broth that in his words “was good enough to drink,” founder & CEO Eric Ersher and his team created Zoup! Chicken Broth.

Prepared in kettles using restaurant-quality cooking methods and standards, this traditional, super-premium broth is made in small batches using the freshest and finest ingredients. Bursting with comforting chicken flavor that tastes homemade, Zoup! Chicken Broth is the perfect base for hearty chicken soups and can be used in casseroles, rice or grain dishes, and other recipes that call for chicken broth. It is also low in calories, paleo-friendly / zero carbs, and completely free of hormones, gluten, GMO’s, fat, trans fat and saturated fat.

“The world didn’t need another chicken broth,” shared Ersher. “What it needed was one that tasted better! We’ve been refining this broth recipe for over 18 years, shortly after getting into the soup business. Zoup!’s clean ingredient deck, exceptional quality, and complex yet balanced flavor, make it unlike anything else you’ll find on shelves. It’s the broth you’d make yourself if you had the time.”

Available in original and low sodium varieties at natural and mainstream markets across the country, Zoup! Chicken Broth is sold in 31 fl oz glass jars to showcase the broth’s delicious golden color. The SRP is $6.95 per jar.

About Zoup! Fresh Soup Company
Zoup! got its start in the soup business as a fast-casual franchise chain of restaurants. The family-friendly locations serve award-winning soups year-round at nearly 100 locations across the U.S. and Canada. Interested in leveraging their industry experience and bringing restaurant quality taste to the retail market, partners Eric Ersher and the Zoup! team set out to create a super-premium broth lineup that was good enough to drink. Made with clean ingredients and featuring homemade taste, Zoup! Good, Really Good™ Broth is currently available at 4,000 retail locations nationwide, including HEB, Weis, Raley’s, Albertsons, The Fresh Market, Giant, Kroger, Rouse’s, Gelson’s, Central Market, Giant Eagle, Fresh Thyme, Safeway and online. For more information, visit www.zoupbroth.com. For more information, visit www.zoupbroth.com.

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Zoup! Veggie Broth Tastes Homemade

All-Natural, Gluten-Free and GMO-Free Vegan Broth is Ideal for Cooking

Southfield, MI – Move over chicken, it’s time for veggies to take the stage. Zoup!’s savory vegan broth is a delicious go-to ingredient for plant-based recipes ranging from pastas and grains to casseroles and soups. Prepared in kettles using restaurant-quality cooking methods and standards, Zoup’s super-premium Veggie Broth is made in small batches using the freshest and finest ingredients. Bursting with comforting flavor that tastes homemade, it’s also low in calories, paleo-friendly / zero carbs, 100% vegan, and completely free of gluten, GMO’s, fat, trans fat and saturated fat.

“As the vegan diet becomes more popular in the mainstream marketplace, we’re seeing an increased interest in our Veggie Broth,” shared Zoup! founder and CEO Eric Ersher. “Home cooks appreciate the product’s clean ingredient list and the dynamic taste the broth brings to their creations. Far more than a substitute for meat-based broth, our vegetable broth provides delicious roasted notes and a complex and balanced flavor that serves as a delicious base for a variety of dishes.”

A welcome change to the typically bland options on the market today, Zoup! Veggie Broth is also a perfect base for chilled soups like gazpacho or vichyssoise. The product can be found at natural and mainstream markets across the country in 31 fl oz glass jars to showcase the broth’s rich, reddish brown color. The SRP is $6.95 per jar.

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Zoup! Brings Better Taste to the Bone Broth Trend

All-Natural, Hormone-Free Broth Delivers Wholesome Nutrition and Homemade Flavor

Southfield, MI – With sales of shelf-stable bone broth more than tripling in 2016, according to SPINS, drinking bone broth is a top food trend that is proving here to stay. But before the century-old tradition started making headlines, the 20+ year soup veteran behind the all-natural broth brand Zoup! had set out to create a bone broth that wasn’t just good-for-you, but tasted good too. Bursting with comforting flavor that tastes homemade, Zoup!’s warm and soothing Bone Broth is worthy of filling your morning mug.

Available in Chicken and Beef varieties, this super-premium bone broth is prepared in small batches using the freshest and finest ingredients. Made in kettles with restaurant-quality cooking methods and standards, each variety is low in calories, paleo-friendly / zero carbs, and completely free of hormones, gluten, GMO’s, fat, trans fat and saturated fat.

Shared Zoup!’s founder and CEO Eric Ersher, “Creating broth that was good enough to drink has been our mission since we started Zoup!, so it’s been exciting to see consumers embrace cooking with and drinking bone broth as a daily routine. We’re proud to be bringing a new level of gourmet quality taste and wholesome nutrition for the masses to choose from.”

Zoup!’s Chicken and Beef Bone Broth can be found at natural and mainstream markets across the country in 31 fl oz glass jars that showcase the broth’s golden or rich brown color. The SRP is $6.95 per jar.

*According to SPINS, U.S. retail sales of shelf-stable bone broth rose to $17.54m in the 52 weeks to Jan 22, 2017, up from $5.83m the previous year; while sales of refrigerated bone broth rose to $2.18M up from $192k the previous year (MULO, Natural, and Specialty Gourmet channel).

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Zoup! Brings Restaurant Quality to Retail Broth

Soup Industry Veteran Introduces All-Natural Broth That’s “Good Enough to Drink”

Southfield, MI – As the head of a successful chain of soup-themed, fast-casual restaurants with over 100 locations across the U.S. and Canada, Eric Ersher, founder of Zoup! Fresh Soup Company, would consistently hear from customers, “Why doesn’t chicken broth sold at grocery stores taste as good as what’s served at restaurants?”

It was those inquiries, along with a passion to fill a void in the marketplace, that inspired Ersher to get into the consumer product business. If there’s anything he knew after his 20+ years working in the spice and soup business, it was what made a good broth, and not a single product on retail shelves possessed the complex and balanced taste that he believed people deserved. Or, in his words, “was good enough to drink.” Ersher was determined to change this, and his know-how and experience made him an ideal candidate to do so.

Eric and the Zoup! team leveraged the restaurant franchise business to fund the new venture. They invested $500,000 and more than three years of research to create a high-quality broth that was perfectly delicious and shelf stable. To make Zoup!’s Chicken Broth burst with homemade chicken flavor, they prepared it in kettles in small batches using restaurant-quality cooking methods and standards. Using only the freshest and finest quality ingredients, they also designed this super-premium broth to be low in calories, paleo-friendly / zero carbs, and completely free of hormones, gluten, GMO’s, fat, trans fat and saturated fat. To set it apart from all the boxes and cans on retail shelves, they packaged Zoup! Broth in glass jars to showcase its quality ingredients and delicious golden color.

By the Fall of 2013, Zoup! Good, Really Good™ Chicken Broth was sold in its first store in Michigan. After overcoming barriers to entry and learning how to compete in a category with big-budget, Fortune 100 companies, Zoup! steadily gained traction and is currently sold in approximately 4,000 retail locations nationwide, including HEB, Weis, Raley’s, Albertsons, The Fresh Market, Giant, Kroger, Rouse’s, Gelson’s, Central Market, Giant Eagle, Fresh Thyme, and Safeway.

The recent media buzz around bone broth has also played a part in contributing to the brand’s success and has made Zoup! Bone Broth a top seller. Added Ersher, “It’s amazing to see how this trend has influenced the category, both by expanding the marketplace and contributing to consumers’ appreciation for premium broth. A couple of years ago, we were one of only two companies sampling bone broth at Expo West. This year, there were more than we could count. It’s been quite a journey bringing Zoup! to market, but the world needed a better broth – one that was good enough to drink – and we’re thrilled to be delivering it.”

Since the retail brand’s launch, Zoup! has doubled its sales over each previous year and is on track to triple 2016 sales. In 2017, sales are exceeding quarterly projections by 150 percent.

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