NPEW 2018

Larkspur, California—March 2018. Rawhide Seed Company will be at Natural Products Expo West on March 7-11, 2018 in Anaheim, California. Visit at booth #1744 to sample their slow-roasted, brine-salted, premium In-Shell Sunflower Seeds, Sunflower Seed Kernels, and Watermelon Seeds.

Rawhide Seed Company is on a mission to provide great-tasting seeds that are organic, lightly roasted and salted, and ready to enjoy right out of the bag. “It’s important to us that we can offer an organic version of these snacking favorites,” said Michelle Ritchie, the brand’s CMO.

For thousands of years all crops were grown organically—before fertilizers and pesticides sidelined old-fashioned farm sense. Unfortunately, chemicals used in conventional growing practices can permeate the shells and eventually end up in our bodies. “That’s why we’re organic. We won’t settle for seeds full of chemicals,” Ritchie added. “We’re filling the need for organic options that consumers want.”

In addition to organic, Rawhide is also meeting the increasing demand for plant-based foods and healthy snacking alternatives:

• Organic foods sales have increased 8.4% in last year to $43B1

• Plant-based food claims have grown 36% over the last 4 year2 with plant-based sales expected to reach $5B by 20203

• 94% of consumers snack and have driven the growth of better-for-you snacks by 18% in last two years4

“Consumers are demanding healthier products made with simple, minimally-processed, and easy-to-understand ingredients,” says Ritchie. “Rawhide gives consumers the clean, organic seed options they want, in a down-to-earth lifestyle brand with classic, lightly salted, roasted flavor.”

Throughout the show, the Rawhide team will also be outside, on the Anaheim Convention Center plaza, handing out organic Rawhide Seed snack packs.

About Rawhide

Rawhide Seed Company represents a return to a simpler and more authentic time, a time reminiscent of the classic American TV Western, Rawhide, when farmers farmed organically, using good ol' fashioned farm sense, instead of chemicals and pesticides.

Rawhide Seeds are slow-roasted and brine-salted to bring out the best flavor, using just two simple, whole ingredients. Always organic and never any preservatives, pesticides, or anything artificial. We take the time to do things right, crafting real, authentic food the way it’s meant to be made. No shortcuts. No compromises. We don’t settle for anything but the best.

Rawhide roasted, salted In-Shell Sunflower Seeds, Sunflower Seed Kernels, and Watermelon Seeds will available nationally in grocers later in 2018. Visit us at www.rawhideseed.com and follow Rawhide on Facebook, Instagram, and Twitter.

1. Organic Trade Association 2016 | 2. HealthFocus 2017 | 3. Nestle 2017 | 4. Mintel 2017