NPEW 2018

YoFiit will attend the Natural Products Expo West (NPEW) to launch Miylk10, patent-pending, award-winning & the first high protein & high omega chickpea milk substitute aimed at disrupting the plant-based milk industry

In 2016, YoFiit unveiled a first in North America with a soy-free, nut-free & gluten-free plant-based milk with 10X more protein than popular almond milk, more protein than cow’s milk &1000 mg of good fats while using no gum, carrageenan, filler, starch or sugar.

Toronto, On, Canada, March 5, 2018 8:00 AM Eastern Daylight time

After years of research, YoFiit develops a patent pending process that allows the suspension of the ingredients without the addition of any extra gum unlike its competitors and uses high quality ingredients such as chickpeas, flaxseed and peas. YoFiit will be exhibiting at the NPEW to launch their product in the USA.

The plant-based milk category is a 2.5 billion USD+ industry in North America. Although new ingredients have been introduced in recent plant-based milk products, YoFiit's view is that little has been done to address holistically the lack of nutrients from these products and the fact that they are overloaded with stuff consumers no longer want such as a number of gums, starches and other superfluous ingredients. YoFiit also strongly believes that there needs to be better alternatives to diversify away from nut-based milk products given that 4 times more water is required to grow nuts than chickpeas. So the more environmentally responsible approach is to design products like miylk10 that don’t use nuts as their foundation.

"We spent the past 5 years listening to consumer demands and understanding their needs in that category. They have made it pretty clear to us that they wanted a product that would resemble the nutritional profile of milk in terms of protein content, fats, calcium, but just without the cow. This is exactly what we set out to do but with greater success delivering even more protein than milk, some fats but good fats in the forms of omega 3 fatty acids while avoiding the cholesterol found in actual milk. It was also becoming evident to us that people wanted to part ways with fillers, starches, gums, carrageenan in their milk, which is what we also delivered. I am proud to say that we offer the only soy-free, nut-free & plant based milk with no filler or gum or starch, using only clean organic or non-GMO ingredients and boasting 10 grams of protein per cup. This is a success that will surely enhance the lives of consumers in North America and we can’t wait to share this product with Americans," says Marie Amazan, Co-Founder and CEO at YoFiit.

YoFiit's miylk10, along with its nutritional gut-friendly bars, are currently distributed throughout Wholefoods and within the natural channel in Canada.

About YoFiit

Headquartered 30 minutes north of Toronto, Ontario, Canada, YoFiit is known for its super nutritious plant based offerings that are easy to use and allow active and busy individuals to energize themselves with a range of nutrients. The company is also recognized as a leader in making the cleanest, high performing products in the industry using very little to no sugar in their lines of superfoods and with no addition of gums or other fillers. Furthermore, YoFiit is highly engaged in helping kids eat healthy and supporting grass-root organizations fostering organized sports for less fortunate kids.

For more information, visit www.yofiit.com and for media inquiries, please contact pr@yofiit.com or 647-997-7846