Good Karma Foods Launches Nutritious, Low-Sugar Plant-Based Beverages in Ready-to-Drink Formats Perfect to Enjoy in a Lunchbox or On-the-Go
Related exhibitorGood Karma Foods, Inc.
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Elexis Schroder Brianna Littlepage
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Good Karma Foods Launches Nutritious, Low-Sugar Plant-Based Beverages in Ready-to-Drink Formats Perfect to Enjoy in a Lunchbox or On-the-Go
New shelf-stable Flaxmilk Omega-3 + Protein line will be the first Good Karma products to be sold online on Amazon starting February 2018
BOULDER, Colo. (Jan. 2, 2017) - Good Karma Foods, the leading producer of plant-based milk and yogurt alternatives made from flaxseeds, today announced the launch of new nutrient-packed, low-sugar Flaxmilk Omega-3 + Protein plant-based beverages in ready-to-drink formats perfect to add to a lunchbox or enjoy on-the-go. The new line delivers an unmatched mighty nutritional bundle of 7-10g plant-based protein; 1,100-1,500 omega-3 healthy fats; and up to half the sugar of dairy-based offerings, per serving. Like all Good Karma products, the new line has a surprisingly delicious taste and creamy texture, and is free of all major allergens. In addition, the company is excited to announce the new line will be available for purchase direct-to-consumer in February 2018 on Amazon.
“Good Karma is the inspiration behind everything we do,” said Doug Radi, CEO of Good Karma Foods. “Our new plant-based beverages were designed to offer the whole family highly-nutritious, low-sugar options they can conveniently enjoy on-the-go. We’re thrilled the new line will allow us to expand into new channels, including the launch of our first-ever offering on Amazon, making it even easier for families across the U.S. to purchase Good Karma products.”
PRODUCT DETAILS
Lunchbox Cartons
The new Flaxmilk Omega-3 + Protein Lunchbox Cartons (MSRP $6.99-7.99/Six Multi-Pack of 6.75oz Cartons) were designed to meet growing demands from parents for a convenient lower-sugar milk alternative that delivers a mighty bundle of nutrition. The Vanilla Lightly Sweetened flavor has 20 percent less sugar than white dairy milk, and the Chocolate flavor has 50 percent less sugar than chocolate dairy milk, all without the use of artificial sweeteners. Each single-serving carton also delivers 7g plant-based protein, as much calcium as dairy milk, 1,100mg omega-3 healthy fats, and a surprisingly delicious taste that’ll make every kid smile. Perfectly safe for school, the Lunchbox Cartons are also free of all major eight allergens.
Grab-And-Go Bottles
Formulated to meet increased millennial consumption of functional plant-based beverages on-the-go[1], the new line also features Grab-and-Go Flaxmilk Omega-3 + Protein Bottles (MSRP $2.19-$2.39/10oz bottle). Available in Unsweetened + Protein, Lightly Sweetened Vanilla + Protein, and Chocolate + Protein, the line has options with 0g, 12g or 15g sugar, respectively, while also delivering 10g plant-based protein, 1,500mg Omega-3 healthy fats, and as much calcium as dairy milk, per serving.
Multi-Serve Quarts
In addition to the two ready-to-drink varieties, the new Flaxmilk Omega-3 + Protein will be available in shelf-stable Quart Multi-Serve options (MSRP $3.29-$3.49/Quart). Launching in Unsweetened + Protein and Lightly Sweetened Vanilla + Protein flavors, the Multi-Serve Quarts are the perfect pantry staple ready to be enjoyed alone or as part of a plant-based recipe, while also delivering competitive levels of plant-based protein and lower levels of sugar.
Good Karma on Amazon, Retail Distribution and Marketing Support
The new line of shelf-stable Flaxmilk Omega-3 + Protein provided the perfect opportunity for Good Karma to start selling its products direct-to-consumers online. With beverages being one of the fastest growing CPG categories online in sales, at 45 percent growth year-over-year[2], the Good Karma team is excited to announce that starting February 2018, families will be able to purchase the new line on Amazon.
The new Flaxmilk Omega-3 + Protein varieties will also hit retail shelves throughout the U.S. in early 2018 in natural food stores, mainstream supermarkets and superstores. The line will be merchandised on shelf next to other shelf-stable offerings, and the 10oz Grab-and-Go Bottles will have additional merchandising opportunities in the refrigerated grab-and-go section of certain stores. Good Karma plans to support the launch of the Flaxmilk Omega-3 + Protein line with robust brand-building programs both on and offline.
ABOUT GOOD KARMA FOODS
Good Karma isn’t just our name, it’s the inspiration for everything we do. We are a company and a group of people with full hearts who inspire goodness with the tiny but mighty choices we make every day, from selecting our ingredients, to how we make our products and give back to our community. Based in Boulder, Colo., we are dedicated to making plant-based, dairy alternative food and beverage products that deliver a mighty bundle of nutrition along with surprisingly good taste and texture. In 2012, Good Karma was the first company to create a flax-based milk alternative based on the need for a dairy alternative that was free of all major allergens, and also delivered on nutrition, taste and texture. Since then, we have launched a line of Flaxmilk + Protein, Probiotic Drinkable Yogurts, Dairy Free Yogurt Cups, and a line of Seasonal Nogs. By providing allergen-friendly products that put a smile on your face, we hope you’ll be inspired to pour on the goodness. Join our Good Karma movement and find additional inspiration by connecting with us online at goodkarmafoods.com, and on Facebook, Instagram and Twitter.
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