NPEW 2018

NatureWise, a fast-growing natural health supplements company based in Ashland, Oregon, is bringing a new level of transparency to the supplements industry, using mobile technology to share in-depth product information with consumers at the point of purchase.

Consumers who have questions about their supplements can get quick, easy answers by downloading the Transparency mobile app and scanning a code on any NatureWise product package. They’ll be able to check the manufacturing date and location, read details about the ingredients, and see lab reports that validate the safety and authenticity of the product, directly from their phones.

“Consumers want access to vital information at the moment they need it most,” said Founder and CEO DavidPaul Doyle. “As a brand committed to quality and consumer trust, we are extremely excited to give our customers the opportunity to peer inside our products in a matter of seconds, right from the store shelf, using only their mobile phones to verify the quality, safety, and sourcing of our ingredients.”

The need to build trust with consumers has never been more crucial for the supplements industry. According to a survey by Nutrition Business Journal and New Hope Network, just 39 percent of consumers find supplement manufacturers trustworthy, and a whopping 59 percent think there could be undisclosed ingredients in their supplements.

Mobile transparency allows NatureWise to alleviate these concerns, while also creating a more meaningful and engaging brand experience for consumers. According to the Food Marketing Institute (FMI) in its 2017 U.S. Grocery Shopper Trends report, “U.S. grocery shoppers want more than just information; they desire transparency that engages them, offering assurances of food safety, the pursuit of health and wellness, the appetite for discovery, and a closer connection to food.”

“Through the Transparency app, we provide a rich user experience that includes an in-depth education about the ingredients we use and their benefits,” explained Doyle. “At the same time, we are building consumer trust by allowing them to confirm for themselves, at the critical moment of their purchasing decision, that what’s inside the bottle is exactly what’s on the label.”

The result is that consumers can make more informed and confident decisions when it comes to their health purchases. “Our goal at NatureWise is the empower consumers with the tools they need to take ownership of their health and well-being,” explained Doyle, “and that includes clear information that can give them peace of mind.”

About NatureWise:

NatureWise makes natural health supplements and energy drinks to support your well-being and inspire your best life. Founded in Ashland, Oregon in 2012, they are one of the fastest-growing supplement companies in the country, driven by a flair for innovation and progressive initiatives such as mobile transparency. With a commitment to clean ingredients, sustainability, and social responsibility, NatureWise strives to inspire conscious lifestyle choices that support a long and happy life.