NPEW 2018

BELLINGHAM, WA, February 27, 2018… Trans-Ocean Products, Inc., the retail market share leader in surimi seafood, is putting its recently introduced Simply Surimi brand front and center in 2018 with new marketing initiatives aimed at attracting whole foods-oriented consumers to the category. Simply Surimi is a breakthrough new line of surimi products made from wild Alaska Pollock and eight other all natural ingredients; it is also gluten-free, fat free, heart healthy and a good source of protein. Trans-Ocean has announced that Simply Surimi will be a lead sponsor of the Non-GMO Project’s Education and Outreach Program, which runs throughout the year, and that Simply Surimi is being featured in television programming created by FoodQuest, a production company focused on the culinary arts, with segments running on the Food Network and the Cooking Channel in February.

The Non-GMO Project verifies products that meet strict criteria for GMO avoidance; the Project’s “butterfly” brand logo is a trusted mark among natural foods consumers. Simply Surimi products have achieved verification and the butterfly logo will soon be appearing on the brand’s packaging. As a sponsor of the Non-GMO Project’s Education and Outreach initiatives, Simply Surimi will receive valuable exposure to a fast-growing audience of shoppers seeking clean-labeled foods. Simply Surimi will be included in: content and banner ads on the LivingNonGMO.org web site; featured posts on Non-GMO Project social media channels; shelf talkers and endcap toppers for retail store use during Non-GMO Month in October; as well as an array of branded education materials for retailers and consumers.

Simply Surimi is also garnering national exposure with a segment on FoodQuest television programming that will run on the Food Network and the Cooking Channel in February. The FoodQuest segment is hosted by television personality Robin Leach and model/actress Kim Alexis in programming that presents culinary ideas and adventures created to inspire foodies and wellness-minded consumers with new product information and recipe ideas. As a breakthrough brand in what has traditionally been known as the “imitation crab” category, Simply Surimi meets the program’s objective of presenting food products that are high in quality and unique in some way. The two-minute segment, which features chefs preparing a Simply Surimi Ceviche recipe, will garner 1.7 million impressions over three broadcasts on the popular Food Network and Cooking Channel media outlets.

“We are excited to begin the brand-building process for Simply Surimi with these targeted marketing activities,” commented Lou Shaheen, VP of Sales & Marketing at Trans-Ocean. “We know from experience that consumers respond to messaging about the healthfulness, convenience and great taste of surimi seafood. This marketing investment delivers strong benefits for our retail customers by attracting new shoppers to the refrigerated seafood case.”

About Trans-Ocean

About Trans-Ocean

Founded in 1985, Trans-Ocean Products, Inc. is one of the country's largest processors of surimi seafoods, which are sold under the Crab Classic, Simply Surimi, Jaiba Supremo, and Seafood Snackers brand names and also as private labels. Trans-Ocean’s processing plant in Bellingham, WA is the only certified, 100% gluten free facility in the domestic surimi seafood industry. The vertically integrated company is a United States subsidiary of Maruha-Nichiro which owns three surimi block plants in Alaska as well as partial ownership of three floating processor ships in the North Pacific. For more information, please contact Trans-Ocean Products, Inc. at 350 West Orchard Drive, Bellingham, WA 98225, call 800-290-2722, visit trans-ocean.com, or facebook.com/simplysurimiseafood.