NPEW 2018

March 1, 2018 - Fargo, ND - Native to the Midwest region of North America, but still largely unknown in the United States, the aronia berry is the nutrient-packed superfood for which the consumer health industry has been waiting. Cornering this new market in the US is the aronia berry infused water, Ax Water.

“I started growing aronia berries as a hobby and as a way to spend more time with my grandparents on their farm. It was only later that I learned how incredible this little berry was,” says Blake Johnson, agriculture and biosystems engineer, and Co-Founder of Ax Water. “The aronia berry is hugely popular in Europe where they grow over 55 million pounds a year. They understand the natural benefits of the berry and possible health outcomes that can be impacted, including improved circulation, stabilized blood sugar levels, and lower blood pressure. Once I understood this, I knew I had an opportunity to bring health and wellness to consumers, and especially athletes, across the country.”

Boasting a higher antioxidant count that 276 other edible items, according to a 2007 USDA study, the low calorie, high fiber aronia berry beat out nearly all other berries, including blueberries, cranberries, acai berries, and pomegranates with their unparalleled free-radical fighting power.

In addition to the high antioxidant count, aronia berries are one of nature's most potent anti-inflammatories. “With continued aerobic exercise, like running, cycling, and swimming, studies have shown an increase in the release of free radicals and oxidative stress in the body, resulting in inflammation,” says Dr. Jim Johnson, a sports medicine physician. “Incorporating natural anti-inflammatories into a diet, in addition to other recovery techniques, can help to mitigate the symptoms of chronic inflammation and delayed recovery of the body.”

Made from all natural ingredients, with no erythritol, preservatives, or artificial coloring or flavoring, each bottle of Ax Water has only 30 calories and packs all the benefits of the aronia berry into 16 oz. Offered in three flavors, Lemon, Black Tea, and Blackberry + Pear, Ax Water provides a bright, refreshing hydration alternative that is accessible to any athlete looking to combat the effects of free radicals and enhance recovery.

Ax Water is currently available for purchase via Amazon and is expanding to retail outlets across the country. If you are interested in carrying Ax Water, please contact info@drinkaxwater.com. If you are interested in reviewing Ax Water, please contact Jessie@JunctionMKTG.com.

About Ax Water: Founded in Fargo, North Dakota, Ax Water is an all-natural, American-made, health and wellness beverage. The winner of multiple awards from the 2017 Zenith Bottled Water Congress, Ax Water packs all the antioxidant and anti-inflammatory benefits of the aronia berry into 16 ounces.

Currently offered in three flavors, Lemon, Black Tea, and Blackberry + Pear, Ax Water harnesses the power of one little berry into one big drink.