NPEW 2018

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DRY Soda Co. Press Kit

Related exhibitorDRY Soda Co.

    Expo West Press Release

    DRY SODA COMPANY SHOWCASES NEW DRY ZERO SUGAR ORGANIC SODAS AND LIMITED-EDITION DRY SPARKLING SUMMER CELEBRATION BOTTLES

    Craft Soda Category Leader Previews New Portfolio Innovations at Natural Products Expo West 2018

    Seattle, Wash. (Feb. 28, 2018) – DRY Soda Company, creator of beautifully flavored, lightly sweet sodas, will showcase its new limited-edition Summer Celebration bottles and its second soda brand, DRY Zero Sugar organic sodas, at Natural Products Expo West, March 8-10 at booth #N1716. Show attendees are invited to be among the first to experience the bright packaging and full flavors of DRY Zero Sugar organic sodas, and new limited-edition 750 mL DRY Sparkling Summer Celebration bottles in Watermelon and Pineapple flavors.

    “Our team is always pushing the beverage boundaries by creating delicious, elevated flavors, and we are so excited to share our latest innovations at Expo West,” said Sharelle Klaus, founder and CEO of DRY Soda Co. “DRY Zero Sugar sodas came to fruition after finding the demand for organic products was constantly increasing, yet sugar-free organic sodas weren’t easily accessible. It felt like a natural next step for our brand to break into this space, and after years of research and development, we created a line of sugar-free sodas in fun, great tasting flavors. We are also delighted to showcase our new limited-edition Summer Celebration bottles, which come on the heels of successfully launching Watermelon DRY Sparkling as part of our core line. We can’t wait to hear what everyone thinks of new Pineapple DRY Sparkling soda, too.”

    Known for its innovative flavors, DRY Soda Co. is also dedicated to creating positive consumer experiences through artistic packaging. The can and six-pack designs for DRY Zero Sugar sodas were created in collaboration with internationally-celebrated artist, Catalina Estrada. The packaging features lively patterns in her signature style, which combines Latin American and Asian influences. Estrada took inspiration from the brand’s various flavor notes, brightness, and effervescence to create the bespoke designs.

    DRY Zero Sugar organic sodas are lightly sweetened with stevia leaf extract and crafted with only five to seven ingredients. The beverages do not contain any artificial sweeteners, added/artificial colors, sodium or gluten, but are full of bright flavor. DRY Zero Sugar sodas will be sold in six-packs of 12-ounce cans, with a suggested retail price of $5.99-$6.99. The new line includes another first for DRY Soda Co., two caffeinated flavors, Cola and Peach Tea, which contain 45mg of caffeine per can (about the same amount as a traditional cola). Flavor details include:

    • DRY Zero Sugar Cola – A fabulous caffeinated organic cola with a bold, spicy flavor - because naturally sweetened cola should be a party for your taste buds!
    • DRY Zero Sugar Mountain Berry Soda – Inspired by the ripe berries of the Northwest and a serious love for mountain berry pie.
    • DRY Zero Sugar Peach Tea Soda – Organic black tea essence meets delicious peach flavor that will leave you wishing for a porch swing.
    • DRY Zero Sugar Island Fruit Soda – Tastes like that vacation you’ve been meaning to book. Each can bubbles with the refreshing organic flavors of your favorite tropical fruits.

    DRY Soda Co. will also showcase an extension of the DRY Sparkling line, new Watermelon and Pineapple Summer Celebration bottles, which are both leading trends in flavor, art and fashion. These chic bottles feature custom watercolor illustrations created by artist Magrikie Berg. Inspired by the laid back, fresh feeling of summer, the bottles offer a touch of fun and sophistication never before seen in a craft soda. These flavors are especially perfect for group celebrations, wedding festivities and baby showers, or any moment when one needs a non-alcoholic alternative to ros or champagne.

    Watermelon and Pineapple DRY Sparkling Summer Celebration bottles are made with just four ingredients, including a touch of cane sugar. Both Watermelon and Pineapple DRY Sparkling are delicious on their own, paired with a meal or mixed into cocktails, with a suggested retail price of $4.99 per 750 mL bottle.

    DRY Zero Sugar sodas will available nationwide in more than 1,000 store locations in 2018, including Safeway’s PNW division and select Nugget Markets stores starting in April, Raley’s and Metropolitan Markets in May, and Kroger (nationwide) in June. Limited-edition DRY Sparkling Summer Celebration bottles will begin rolling out in Kroger and national specialty stores in May 2018.

    About DRY Soda Company:

    DRY Soda Company creates beautifully flavored, lightly-sweet sodas, made with just a handful of ingredients. Founded in Seattle in 2005 by a mother of four, DRY’s products honor the real flavors of fruit, flowers, herbs, and spices. With a commitment to simple ingredients, artistry, community, and mostof all, delicious flavor, DRY Soda Co. is showing the world that not all sodas are created equal. The DRY Sparkling line features eight culinary-inspired flavors, sweetened with a touch of cane sugar, available in 12-ounce glass bottles, slim 12-ounce cans, four-packs, and seasonal 750 mL Celebration bottles. DRY Zero Sugar sodas are USDA Organic and available in four bright and bubbly varieties in 12-ounce cans and six-packs. DRY Soda Co.’s beverages are sold in thousands of retail stores, restaurants and bars across North America. For more information, visithttp://www.drysoda.com/.

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    DRY Soda Co. Fact Sheet

    Overview:DRY Sparkling creates beautifully refreshing, culinary-inspired sodas. Made with just four ingredients, including a touch of cane sugar, each DRY variety honors a singular botanical flavor. DRY Sparkling is great on its own, but is also fabulous for entertaining, pairing with a delicious meal, and mixing into cocktails. The line is available in ten flavors: Watermelon, Ginger, Fuji Apple, Lavender, Cucumber, Blood Orange, Juniper, Rhubarb, Vanilla, and Rainier Cherry.

    Not all sodas are created equal! Unlike other sodas that have flat or overly sweet flavor profiles, DRY’s clean ingredients offer a crisp and refreshing taste experience.

    History:DRY was founded in Seattle in 2005 by Sharelle Klaus who wanted to bring innovation and clean ingredients to the world of soda. A mother of four, she followed her passion for food and beverage to create a line of sparkling sodas that were true to the herbs and fruits she loved using in her own kitchen. Klaus crafted the first batches of DRY with guidance from some of the Pacific Northwest’s leading chefs using real, fresh botanicals. DRY is now one of the fastest growing carbonated soft drink brands in the United States with distribution at many national and regional retailers, restaurants, cafes, and bars across the US and Canada.

    What DRY Means:“DRY” means “less-sweet,” as used in wine, beer and cider vernacular. DRY Sparkling uses sugar with a purpose, ensuring each flavor is balanced and not unnecessarily sweet. Per 12 oz. serving, DRY contains about 1/3 the sugar and calories of traditional sodas and juices and does not use any artificial sweeteners, flavors or colors.

    Products:DRY Sparkling beverages are Non-GMO Project Verified, caffeine-free, gluten-free, OU certified kosher, and sodium-free, with only 45-70 calories and 11-19 grams of sugar per 12 oz. serving. Each flavor is developed to honor the true flavors of each herb and fruit, to pair perfectly with a great meal, mix into a signature cocktail, or to sip solo.

    Flavors:

    • Watermelon – Cool, Refreshing & Juicy
      • Food Pairings – grilled shrimp, prosciutto, kebabs, lobster rolls, potato salad
      • Mixology – gin, tequila, run, ros, sparkling wine
      • Available in 12 oz. bottles
    • Ginger – Bold, Spicy & Full
      • Food Pairings – dim sum, garlic prawns, winter squash, sushi, bratwurst
      • Mixology – vodka, whiskey, bourbon, light rum
      • Available in 12 oz. cans
    • Fuji Apple – Full, Elegant & Crisp
      • Food Pairings – fried chicken, muffulettas, pork chops, grilled cheese, vanilla ice cream
      • Mixology – vodka, bourbon, brandy, prosecco
      • Available in 12 oz. bottles
    • Lavender – Floral, Balanced & Delicate
      • Food Pairings – pork tenderloin, tiramisu, hazelnut gnocchi, salted caramel, cheese courses, seared halibut
      • Mixology – St. Germain, vodka, gin, Frangelico
      • Available in 12 oz. bottles
    • Cucumber – Crisp, Fresh & Cool
      • Food Pairings – ceviche, ramen, smoked salmon, paella, tikka masala
      • Mixology – citrus vodka, gin, tequila, white rum
      • Available in 12 oz. cans, 12 oz. bottles
    • Blood Orange – Tangy, Bright & Fruity
      • Food Pairings – falafel, seared scallops, fresh oysters, olives, tacos, crme brle
      • Mixology – citron vodka, triple sec, tequila, rum
      • Available in 12 oz. bottles
    • Vanilla – Smooth, Earthy & Aromatic
      • Food Pairings – roasted chicken, summer salad, fish & chips, shortbread, pickled vegetables
      • Mixology – spiced rum, vanilla vodka, coffee liqueur, Cognac
      • Available in 12 oz. cans and 12 oz. bottles
    • Rainier Cherry – Luscious, Ripe & Smooth
      • Food Pairings – Beef Bourguignon, pork sliders, dark chocolate ganache, Korean barbecue, poutine
      • Mixology – brandy, rye whiskey, vodka, light rum, amaretto liqueur
      • Available in 12 oz. bottles

    Sizes & SRP:

    • $1.49 per 12 oz. can/$1.99 per 12 oz. bottle
    • $5.99 per 4-pack of cans / $6.99 per 4-pack of bottles

    Where to Buy:DRY products are available in specialty, natural and traditional grocers nationwide, including Target, Kroger, CVS, Safeway, Whole Foods Market and online at Amazon.com.

    HQ Address:

    • DRY Sparkling
      Smith Tower - 506 2nd Ave., 12th Floor
      Seattle, WA 98104
      206.652.2345

    On the Web:

    Media Contact:

    • Tricia Moore
      Rachel Kay Public Relations
      Email: Tricia@rkpr.net
      Phone: 929.243.1688