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GRASS FED BEEF, PLANT-BASED MEAT AND THE FUTURE OF PROTEIN

Related exhibitorPre Brands LLC

    FOR IMMEDIATE RELEASE

    GRASS FED BEEF, PLANT-BASED MEAT AND THE FUTURE OF PROTEIN
    Pre Brands drives the better beef revolution with leading innovators at Expo West 2018

    Anaheim, March 8, 2018 - Today's consumer has a beef with beef. They want the eating experience they love and also what's right from health, environmental and social perspectives.

    A few unique companies have innovated to meet these demands. On the surface, they're starkly different. But underneath, they're not so different after all. Pre Brands specializes in the best-tasting, highest-quality beef in the world, Beyond Meat creates plant-based proteins that deliver on the taste, texture and appearance people crave and Crowd Cow is helping to bridge the gap between consumers and meat from independent farms.

    Pre Brands leads the charge, bringing together a panel of experts including the founders and CEOs of these top innovators and retail consumer insights specialists to discuss the revolution that's taking place on our dinner plates on the nation's largest natural, organic and healthy products stage: Natural Products Expo West 2018.

    In a world where consumers are increasingly curious and critical of the foods they eat, particularly in the retail's largest category, only truly innovative and consumer-driven companies will prevail. At a session they're calling What's Your Beef? Consumer-Driven Innovations in Meat, these experts will show Expo West attendees exactly how.

    Panelists will look past they're surface-level differences and delve into key topics, of great importance to today's consumer, including how high-quality, 100% grass fed beef and plant-based meat fit into diets that are better for you and better for the environment. They'll share their visions for the industry and evolving business models, showcasing how food companies can revolutionize existing markets by meeting unfulfilled consumer needs. And from the broadest perspective, these experts will enlighten audience members with a more comprehensive definition of what it means to be a plant-based, ethical and epicurean omnivore.

    Join the discussion:

    What's Your Beef? Consumer-Driven Innovations in Meat
    A panel discussion led by Lenny Lebovich, Founder and CEO of Pre Brands, Ethan Brown, CEO of Beyond Meat, Joe Heitzeberg, Founder & CEO of Crowd Cow and Anu Goel, EVP of Client Growth Solutions at SPINS

    Saturday, March 10 at 9:30 AM
    Marriott, Platinum Ballroom 4
    Natural Products Expo West 2018
    Anaheim, CA

    CONTACT:
    Kristen Wilk, MS, RDN
    PR Manager, PreBrands

    Email: kwilk@pre-brands.com
    Phone: (312-837-3805)
    Website: www.eatpre.com