NPEW 2018

DNX Foods Doubles National Retail Presence with Sprouts Farmers Market Deal

Three meat-based protein bars from company’s core line now available in all 290 stores

TUCSON, Ariz., February 26, 2018 – In what company officials are calling an enthusiastic response to growing consumer demand for a meat-based protein bar that synthesizes great taste, a pleasant texture, and practical packaging, DNX Foods today announced a deal with Sprouts Farmers Market that has landed its grass-fed beef and bison bars on the shelves of the natural food store chain’s 290 locations nationwide.

Three of DNX Foods’ flagship bars comprised the initial Sprouts allocation, including two grass-fed beef recipes, Sweet Potato Pecan and Mexican Style Seasoning, and one grass-fed bison recipe, Jamaican Style Seasoning. The bars also contain healthy organic fruits and vegetables like dates, sweet potatoes, goji berries, and coconut oil. The high-protein, nutrient-rich, Whole30-approved bars are individually priced at around $2.99, packed with organic superfoods and made with 100% clean ingredients without preservatives. They are free of gluten, hormones, antibiotics, and added sugar.

“Sprouts is a company whose healthy living lexicon is believable, reliable, and demonstrable, and the opportunity to partner with them is an important affirmation of the story that we’ve been telling for over a year,” said John Rooney, founder of DNX Foods. “Working with them to maximize choices for their valued customers now means that we can tell this story together, about a culture of nutrition where quality and convenience can mutually, and naturally, co-exist.”

DNX Foods sold its first bar in 2016 and has seen exponential growth in the past year with its Whole30-approval, growing list of original recipes, and mass appeal among organic food, Paleo, Keto, and CrossFit enthusiasts. Prior to inking the Sprouts deal, DNX Bars were available online as well as at 200 retail stores across the United States. Today, the bars can be found in more than 500 stores.

“One thing that regrettably continues to resonate in the minds of many meat-based protein bar consumers is the great snack food sacrifice, where flavor and optimal nutrition seemingly can’t get along,” said Rooney. “We enthusiastically answered that call with our very first bar, and through the vision that we now share with Sprouts, we can magnify this movement to educate and empower.”

For more information about DNX Foods, visit www.dnxbar.com

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DNX Foods Earns Whole30 Approval for itsGrass-fed Beef and Bison Nutrition Bars

TUCSON, Ariz., November 30, 2017 –DNX Foods announced today a partnership with Whole30 to provide its reformulated nutrient-dense line of grass-fed beef and bison bars to the Whole30 community nationwide. The Whole30-Approved protein bars combine 10-14 grams of real protein with organic fruits and vegetables in a balanced 1.5 oz. bar. The 100 percent grass-fed protein bars are shelf-stable for one-year, non-GMO, free of gluten, soy, MSG, dairy, and added sugar, and are sourced from beef and bison raised without the use of antibiotics or added hormones. They are ideal for emergency snacks, meals on the go, or post-workout nutrition.

Whole30 is a 30-day nutrition reset, designed to help put an end to unhealthy cravings and habits, restore a healthy metabolism, heal the digestive tract, and balance the immune system. Created in 2009, Whole30 has helped millions of people change their health, habits, and relationship with food.

Whole30 co-creator Melissa Hartwig serves on the DNX Advisory Board and said, “Given today’s busy, modern lifestyle, I’m always on the lookout for convenience food that meets Whole30’s incredibly high standards for ingredients and sourcing. I’ve loved DNX bars from the start and have enjoyed contributing to their Board, but when they told me they were planning to reformulate their ingredients specifically to serve my community, I knew I had chosen well. I am so excited to share their mission and amazing-tasting bars with the Whole30 community—I just hope they’re prepared for the demand!”

“We felt a natural connection with Whole30 from the moment we met Melissa and the Whole30 team, and are thrilled to be working together with this values-based program with which we have a common purpose and passion for motivating healthy lifestyles,” said John Rooney, founder of DNX Foods. “Aligning with business partners on core principles of honesty, transparency, and sustainability is something we can really celebrate.”

The current line of high-protein, nutrient-rich bars come in five unique and delicious recipes. Individually priced at around $2.99, the bars are packed with organic superfoods, made with 100 percent clean ingredients without preservatives. The Whole30 approved bars will be available in December at dnxbar.com and shortly thereafter on Amazon and in several hundred retail stores across the U.S.

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