NPEW 2018

Uncomplicated. Healthy. Natural. Fun. Honest!

Health Lab was built by changing the game. In 2015, our Founder Jess was busy climbing the corporate ladder and realised there was a gap in the market for actually ‘healthy’ snacks that weren’t complicated, boring and most importantly that satisfied those 3pm sugar cravings! Her vision? Snacks that would redefine healthy snacking. And the brand? Refreshingly honest, empowering,real and fun.

Jess quit her corporate career, sold her car and started hand rolling protein balls in her kitchen. Let’s just say shehasn’t looked back since.

What began as an Australian home-grown business has flourished into an international sensation that boasts the first ever 100% natural protein ball on the Australian market without the addition of sugars or syrups. Now almost 3 years later, Health Lab now lands their honest health snacks in thousands of retailers, airlines, fitness studios, health food stores and convenience stores across Australia and around the globe.

Health Lab's on-the-go snack portfolio now features protein balls and bliss balls, including vegan, plant-based and probiotic ranges. And it’s what’s NOT in their honest snacks that really make them so special. You won’t find complicated ingredients lists, added sugars, syrups, sweeteners, emulsifiers, stabilisers, soy, GMO’s, additives, numbers or anything artificial. But it doesn’t stop there. The best part is their snacks taste bloody delicious.

They're a lifestyle brand that engages with women, proving that healthy eating can be fun and convenience doesn’t have to mean compromise. Let’s just say they are changing what it means to be a health snack brand.

As their fast-growing business evolves, they remain committed to maintaining their honest ingredients and nurturing the health and happiness of their community. They are excitedtoexpandtheir rootsintotheUSmarket,whichseemslikeanaturalprogressionforthebrand and the ultimate market for all things health and wellness.