NPEW 2018

New brand and imagery highlights the brand’s persona of on-the-go/active lifestyle

PHOENIX, Mar. 7th, 2018 – Halfpops, the innovators who crafted a way to pop popcorn perfectly halfway are redefining snacking once again. Today, Halfpops introduced a brand new line of nut-free trail mixes under the brand name OFF THE TRAIL SNACKS. The brand, its products, and persona focus on three key areas: wholesome and innovative ingredients, great taste, and portability.

Halfpops knows consumers’ lives are not slowing down, and eating on-the-go has become the new normal. While there are a lot of snacks out there, not many of them fit into consumers’ lifestyles or backpacks. With the launch of OFF THE TRAIL SNACKS, the team at Halfpops looks to combine their experience in snack innovation with the consumer need for more-portable snacking options. While innovation has come into almost every snacking category, the trail mix category is basically still G.O.R.P (Good Old Raisins and Peanuts), leaning on nuts as their only option for texture and calories. By operating their own nut free facility, OFF THE TRAIL SNACKS has the opportunity to take some of the more innovative snacking items today and create unique blends that often have less fat and sugar than their nutty counterparts.

“At Halfpops, we’re consumers first. So like most consumers, this means we’re constantly on the go, and eating is often done at our desks, in our cars, or on the trail. There are a lot of snacks on the market, but we felt the only portable option was the run-of-the-mill nutrition bar” said Halfpops founder Mike Fitzgerald. “Don’t get me wrong, I love nutrition bars, but sometimes you just want something different. Our strength as a company is creating innovative snack items, and OFF THE TRAIL SNACKS seemed like a great opportunity, allowing us to continually create original snacks that not only taste good and are good for you, but are also good for your journey.”

OFF THE TRAIL SNACKS is naturally nut free. Thinking beyond “good old raisins and peanuts,” OFF THE TRAIL SNACKS utilizes Halfpops and roasted chickpeas to provide texture to the trail mixes. Because they utilize popcorn and chickpeas in the mix, the end product is reminiscent of traditional trail mix with 30-40% less fat than competitors. Also, because they’re naturally nut free, mom can feel good about sending her kids to school with a portable, healthy, and allergen-friendly snack.

OFF THE TRAIL SNACKS - On track to change the way you think about trail mix.

• Adventure Mix: Boasting a portable blend of Halfpops, roasted chickpeas, milk chocolate candies, dark chocolate chips, and dried cherries, this mix is gluten and nut free, uses only non-GMO ingredients, is low in sodium, and contains 40% less fat than the category leader.

• Trek Mix: This is a simple combination of honey-roasted chickpeas, dark chocolate chips, dried cranberries, cinnamon dried apples, and pumpkin seeds. This mix is also nut and gluten free, uses only non-GMO ingredients, is low in sodium, contains 33% less fat than the category leader, and boasts 9g of protein per single-serve bag. OFF THE TRAIL SNACKS will be sold in 2oz bags (SRP: $1.69-$1.99).

OFF THE TRAIL SNACKS is also happy to announce a collaboration with 1% for the Planet, committing to donate 1% of the brand’s revenue to work towards a healthy planet.

About Halfpops

Halfpops are a crunchy and craveable half-popped popcorn snack. As delicious as they are healthy, Halfpops offer many of the health benefits of popcorn and provide the crunch consumers want in a salted snack. Halfpops are made with non-GMO corn, are never fried, are gluten-free, and have no preservatives, corn syrup, artificial flavors, or hydrogenated oils. They are also nut free, which makes them the perfect snack for anyone with nut allergies. Halfpops are available in seven curiously crunchy flavors: Aged White Cheddar, Angry Kettle Corn, Black Truffle & Sea Salt, Brooklyn Dill Pickle, Butter & Pure Ocean Sea Salt, Caramel & Sea Salt, and Simply Sea Salt. Halfpops are sold throughout North America in grocery stores, specialty markets, and convenience stores. For more information and a complete list of retailers, visit www.halfpops.com. Instagram.com/Halfpops | Facebook.com/halfpops | Twitter.com/Halfpops

About Off The Trail Snacks OFF THE TRAIL SNACKS is a brand of innovative nut-free alternatives to traditional trail mix. Utilizing unique and innovative ingredients like halfway-popped popcorn and roasted chickpeas, OFF THE TRAIL SNACKS gives consumers trail mix texture with less fat and calories than traditional trail mixes. Naturally nut free, OFF THE TRAIL SNACKS is also great allergen-friendly solution for consumers with nut allergies. OFF THE TRAIL SNACKS are gluten free, low in sodium, made with non-GMO ingredients, have no preservatives, corn syrup, artificial flavors, or hydrogenated oils. OFF THE TRAIL SNACKS aims to create snacks that taste good, are good for you, and are good for your journey. Also passionate about keeping the planet a beautiful place to enjoy life’s many adventures, OFF THE TRAIL is collaborating with 1% for the Planet, committing to donate 1% of the brand’s revenue to work toward a healthy planet. Visit www.offthetrailsnacks.com to find out more. Instagram.com/offthetrailsnacks | Facebook.com/offthetrailsnacks