NPEW 2018

New York, NYFebruary 21, 2018 - Doubling down on the belief that better-for-you desserts can be more delicious than conventional, leading all-natural cookie dough brand Sweet Loren’s released two new flavors today. Gluten Free Fudgy Brownie and Gluten Free Sugar join the brand’s delicious, place-and-bake cookie dough lineup as the next fan favorite dessert options. Both gluten free flavors are vegan, non-GMO, dairy free, nut-free, 100% whole grain, and kosher pareve.

“We’ve disrupted the entire cookie dough market by introducing real, all-natural products that are also scrumptious, and consumers were absolutely starving for great options” said Loren Brill, Sweet Loren’s Founder & CEO. “Our fans love the fact that all of our tasty cookie dough – including our newest flavors - are safe for so many to enjoy, and are made from only clean, simple ingredients.”

Developed in response to customer requests, Sweet Loren’s new Gluten Free Fudgy Brownie and Gluten Free Sugar cookie doughs offer a homemade, decadent taste and quick satisfaction. In numerous taste tests, people are amazed that they can’t believe they are gluten free and vegan. Sweet Loren’s cookies come in convenient, portion controlled, 12 count packages. Consumers can bake one cookie or as many as they like in 14 minutes or less. All Sweet Loren’s cookie dough flavors can be baked in a standard, convection or toaster oven.

These latest additions join Sweet Loren’s place-and-bake Chocolate Chunk, Oatmeal Cranberry and Gluten Free Chocolate Chunk flavors on supermarket shelves. Each cookie dough in the line-up is made from top-secret recipes featuring simple ingredients. The award-winning brand is on a mission to change the way America bakes and create the type of real desserts and snacks that everyone craves and deserves.

Sweet Loren’s new Gluten Free Fudgy Brownie and Gluten Free Sugar cookie dough can be found in the supermarket refrigerated-dairy aisle and will be available beginning in April 2018 for around $4.99 for 12oz packages. Customers can use the store locator on sweetlorens.com to find their nearest store.

For more information, to download your$1off coupon for any Sweet Loren's cookie dough flavor or join the Sweet Club newsletter, visitsweetlorens.com.

About Sweet Loren’s

Loren Brill founded Sweet Loren's in 2011. After beating cancer at a young age, she became very conscious of what she put in her body, eliminating hydrogenated oils, high fructose corn syrup, artificial flavors, refined white flours, and anything she couldn't pronounce from her diet. Left with an unsatisfied sweet tooth, she began creating recipes for family and friends, focusing on whole food ingredients, whole grains, and the best quality chocolate to make cookies that were insanely delicious. Out of this, Sweet Loren's was born.

Follow us on social media: @sweetlorens.