NPEW 2018

Argan oil is a common ingredient consumers may have noticed in a variety of beauty products and is well known for its natural benefits. But the new start-up company, Argania Butter, is bringing those health benefits to the kitchen table.

Argania Butter, foundedlastyear in Los Angeles, Ca., offers a healthy alternative for snack lovers. Its CEO and founder, Nadia Gara, said she began this company based on Moroccan traditions. She created a variety of argan nut butters that originated from a family recipe passed down for generations.

“[I was inspired] growing up eating this incredibly delicious spread made at home by my mom and grandmother,” saidNadia. “I wanted to bring the argan oil to the food industry, since most people don’t even know how you could actually eat argan, instead of just using it on hair and skin!”

According to the company’s website, these butters are gluten-free, GMO-free, dairy-free and contain no artificial ingredients. It also contains the benefits of organic argan oil, which is packed with vitamins A and E, antioxidants, omega-6 fatty acids, omega-3 fatty acids and linoleic acid.

“Argan almond butters are not only super delicious because of the nutty flavor of the argan oil, but they are super healthy and beneficial too to your body,” saidNadia.

Consumers who are feeling good about their health eating Argania Butters may also receive a taste of the philanthropic benefit as well.

Argan oil is considered a major export in Morocco, with an estimated three million people in rural areas depending on argan oil for income.

According to the company’s website, argan oil used in Argania Butters is imported directly from partners in Morocco, who employ about 240 women from six different female-run cooperatives. These women gain business skills, support for their families, better access to health care and an overall better standard of living.

In addition supporting a healthy socioeconomic status in Morocco, Argania Butter also donates ten percent of its profits to the International Rescue Committee. The IRC focuses on health, safety, educational well being and power for those who have been impacted by disaster, according to IRC’s website. Ninety-two percent of IRC contributions go directly to support their missions in Africa, the Middle East, Asia, Europe and the United States.

Gara considers such initiatives a “no-brainer.”
“These people need help and need it now,” saidNadia.

TheArganalmond butters currently come in four flavors: Honey, maple, coconut and classic.

For more information on this company and the mission it supports, visit www.arganiabutter.com.