NPEW 2018

FOR IMMEDIATE RELEASE

MEDIA CONTACT: Megan Hey, Olive Creative Strategies, Inc., 619-955-5285 , megan@olivecreativestrategies.com

Designer Protein Launches Totally Egg, New and Unique Egg Protein Powder

-Iconic protein company continues to innovate within the industry by introducing the first egg protein powder that provides vital nutrients of both egg white and yolk protein without all the fat, cholesterol and calories-

SAN DIEGO, (Jan. XX, 2018) — Designer Protein, the trusted source for exceptional protein powders for over 25 years, announced the launch of Totally Egg, the first egg protein powder to contain the essential nutrients of both egg whites and yolk. Totally Egg will officially launch at Natural Products Expo West in Anaheim from March 8-11, 2018. This new protein powder will be available online and in select retailers following its first appearance. Designer Protein’s Totally Egg comes in two flavors, Classic Vanilla and Dutch Chocolate, and will be available in 12.4oz re-sealable stand up pouches.

“True to form, Designer Protein’s Totally Egg is innovating the industry as the first protein of its kind,” said Shawn Sherwood, VP of Research & Development of Designer Protein. “Eggs have been considered by many to be a “gold standard” protein source for years. In creating Totally Egg, we are satisfying the consumer’s need for quality protein with clean ingredients, high protein levels and low caloric content. Totally Egg is a necessary addition to the market because it contains the vital benefits of egg yolk that cannot be found in any other protein powder.”

Totally Egg contains the goodness of egg whites and yolks without all of the fat, cholesterol and calories. A serving of Totally Egg provides 24 grams of natural egg white and yoke protein, but contains 50 percent less calories, 93 percent less fat and 98 percent less cholesterol than 3 regular eggs. It contains nutrients like naturally occurring phospholipids, which are not present in egg whites. Phospholipids, specifically Phosphatidyl Choline and Phosphatidyl Serine, are critical to maintenance of all cellular function. These key nutrients benefit brain function, bone formation, cell repair and more. Totally Egg is also easily digestible and rich in B vitamins that support energy and metabolism by converting protein, fats and carbs into energy. Totally Egg is paleo-friendly, which is not the case with whey, soy or soy-free protein supplements.

Designer Protein’s mission is to create protein solutions that make a positive difference in people’s lives. A leader in the protein supplement market, Designer Protein was one of the first companies to create protein specifically for the female body, one of the first to remove artificial ingredients, one of the first to offer gluten-free and kosher protein products and now the first to create a protein that contains the benefits of both egg white and yolk.

For more information on Designer Protein’s full line of products, visit www.designerprotein.com.

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About Designer Protein:

Designer Protein has been a leader in health and fitness nutrition for 25 years. The Southern California based company is known for its iconic brand, Designer Whey, the first commercially available whey protein powder that started the booming whey protein supplements market in the U.S. in 1993. With a passion for creating protein products that make a positive difference in peoples’ lives, Designer Protein has continued to push boundaries to create exceptional protein products to meet the needs of different lifestyles and diets. Today, it offers a broad range of proteins including 100% whey (Designer Whey), 100% plant-based proteins and superfoods (Essential 10, Sunshine Protein, Organic Pro 30), and blends of dairy and plant proteins (Aria, Sustained Energy, Lite Protein), designed to support the fitness, weight management, performance and overall wellness goals of active women and men.

For more information on Designer Protein, visit www.designerprotein.com. Like on Facebook at facebook.com/DesignerProtein or follow on Instagram @DesignerProtein.