NPEW 2018

Know Brainer and Nestl Innovation Group Collaborate to Debut Ketogenic Butter Creamers Boosted with Collagen in a Multi-Serve Format --- NEXTY Award Finalist for Best New Dairy Product

Make any beverage ‘keto’ with this first-to-market, convenient and ready-to-serve creamer, health benefits include: improved focus, mental clarity, sustained energy and satiety

Boulder, CO (Feb 5, 2018) – Know Brainer, ketogenic beverage innovators, have collaborated with Nestl Innovation Group, through the Terra Food & Ag Tech Accelerator, to launch the first-to-market butter creamers boosted with collagen in a multi-serve format -- which has been selected as a NEXTY Award Finalist for Best New Dairy Product. Know Brainer is on a metabolic health mission to make complicated foods convenient, similar to the original impetus of Henri Nestl.

LAUNCH: Ketogenic Creamers made with MCT Oil + Organic Grass-fed Butter, boosted with Collagen

2 varieties available:

• Grass-fed milk + cream base [full dairy]
• Almond + coconut milk base [casein + lactose free]

Ingredient benefits:

• MCT oil {from Coconut} for improved focus, mental clarity, sustained energy
• Ghee {organic grass-fed clarified butter} for satiety, and essential nutrients for mind & gut health
• Collagen for gut health, improved muscle mass, soothes achy joints and improved skin tone

16 oz. multi-serve package, 10+ servings

Shelf stable until opened, then refrigerate

Stats + Trends:

• $3 billion market size for coffee creamers, this is $1.8 billion larger than energy bars.
• Know Brainer has seen 2,300% growth in less than one year — by making complicated {butter coffee} convenient + accessible
• 1940 marked the one loley news peak of innovation in the coffee creamer category
• Google search reports consumers are now searching ‘keto’ 6x more than ‘Paleo’ — eating ‘keto’ is the hottest science-backed health trend.

‘Eating Keto’ is the hottest science-backed health trend that provides sustained energy to power the muscles, metabolism and mind by consuming healthy fats, not sugar. Research shows consuming healthy, nutrient dense fats {such as: medium chain triglycerides, clarified butter and omega fatty acids} first thing in the morning supports the natural metabolic state of ketosis where our body burns fat to fuel the brain and muscles with sustained energy thus providing health benefits such as: increased and sustained metabolic energy, improved focus, mental clarity, concentration, and satiety.

“We are not changing any habits -- we are making habits healthier and more efficient,” says Know Brainer founder Shari Leidich.

Also in the Know Brainer Ketogenic product line:

Instant {Ketogenic} Arabica Coffee, Matcha Latte, Chai Tea & Hot Chocolate

Ketogenic recipe to burn fats, not carbohydrates, for sustained mental clarity, weight management + metabolic energy for hours.

• Pure Coconut Oil MCTs {medium chain triglycerides} - clean, healthy fat
• Ghee {organic grass-fed clarified butter} - to curb cravings
• Turmeric & Ashwagandha — adaptogen, superfood ingredients to stave off stress
• Zero sugar added

Butter Coffee Creamers: made with pure coconut MCT oil + ghee {organic grass-fed clarified butter}

Make any traditional cup o’ joe — Ketogenic.

Portion controlled, single serve & shelf stable

• Turn a normal cup of coffee into a super satisfying MCT rich butter coffee, without the mess, blender and time commitment. Fantastic with tea or other hot beverages too.
• The Know Brainer recipe has zero sugar added and is purely ketogenic to burn fats, not carbohydrates, to deliver sustained mental clarity, weight management + metabolic energy for hours.
• Flavors include: Hazelnut, French Vanilla, Vanilla Bean, Mocha, Original and … FODMAP approved Casein & Lactose Free Hazelnut, Vanilla Bean and Mocha.

Available at: Whole Foods Markets, Amazon, Natural Grocers, Hy-Vee, Lucky’s, Alfalfa’s and rolling out into Vitamin Shoppe, Wegman’s and Earthfare.

PRESS CONTACT

Heather Smith, Lacquer PR

c. 303. 775. 2461

e. heather@LacquerInc.com

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About Know Brainer Foods

Founded by serial entrepreneur Shari Leidich, Know Brainer Foods (www.myknowbrainer.com), is devoted to producing the most innovative brain and body healthy products in the natural foods marketplace. Ketogenic creamers, instant drinks and chocolates contain MCT oil and grass-fed organic clarified butter. Three of the products are also available as lactose and casein free. All products are gluten-free and non-GMO. Casein and lactose free versions are FODMAP approved.

Awards + Accolades:

• Winner of Natural Products Expo East Pitch Slam Competition
• Coffee Fest -- People’s Choice Award for Best New Product
• Nexty Finalist for Best New Dairy Product

For more information, visit www.myknowbrainer.com

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