NPEW 2018

Incredible Foods Introduces New 100% Plant-Based

perfectlyfree fruit bites at Natural Products Expo West

New school-safe perfectlyfree fruit bites join growing family of

healthier snack choices for kids and adults

Booth #: N212

ANAHEIM, CALIFORNIA (March 8 – 11, 2018) – Incredible Foods is introducing perfectlyfree fruit bites – a new kind of healthy snack for kids – here at Natural Products Expo West. 100 percent plant-based, school-safe, nutrition-rich and fun to eat, new perfectlyfree fruit bites are made with tasty fruit puree and are free from the top eight food allergens.

perfectlyfree fruit bites, shaped like grapes, contain only 25 calories per serving (seven fruit bites) and only five grams of organic sugar per serving while delivering a half-serving of fruit in every pouch. And like all perfectlyfree products, the fruit bites are non-GMO, certified Kosher, vegan, gluten-free and are free from dairy, wheat, soy, eggs, fish, shellfish, peanuts, and tree nuts.

“Through our perfectlyfree brand, Incredible Foods is transforming the way people snack,” said Incredible Foods CEO Kevin Murphy. “Utilizing an all-natural, 100 percent plant-based, macroencapsulation platform, we’re creating healthful, delicious, convenient on-the-go foods that anyone can enjoy.”

New perfectlyfree fruit bites will be available in four delicious flavors in the chilled produce section of select retailers beginning in the Spring.

“The introduction of new perfectlyfree frozen bites is in lock step with the growing trend of consumers shopping the perimeter of supermarkets,” Murphy said. “In addition, educators and parents throughout the US are working harder than anytime in recent memory to steer school-age children to healthier snacks. We’re confident our kid-friendly perfectlyfree fruit bites will find a spot in lunch boxes everywhere as a tasty, low-sugar, ‘better for you’ alternative.”

perfectlyfree fruit bites will be available in four flavors: raspberry pomegranate, mixed berry, pineapple mango and strawberry banana. The new fruit bites join the growing family of 100 percent plant-based, free-from perfectlyfree snacks, which includes:

• perfectlyfree frozen bites, which are non-dairy, 100 percent plant-based, big 8 allergen-friendly and certified gluten-free treats with a creamy non-dairy, ice-cream-like core. Wrapped in a layer of one of five delicious flavors, the assortment includes mint chocolate, cocoa vanilla, salted caramel vanilla, raspberry chocolate and orange crme. Each perfectlyfree frozen bite is only 30 calories.

• perfectlyfree non-dairy frozen desserts, a non-dairy, 100 percent plant-based, big 8 allergen-friendly, certified gluten-free scoopable dessert made from premium ingredients, and available in three delicious non-dairy flavors – strawberry sundae, caramel caf and fudge swirl.

perfectlyfree products do not contain any artificial ingredients. All perfectlyfree snacks are produced in a dedicated free-from facility.

About perfectlyfree

The perfectlyfree brand is committed to creating delicious plant-based foods for anyone who desires a fuller, happier, healthier, free-from lifestyle. perfectlyfree products contain only natural, premium ingredients that are non-GMO, gluten-free and free-from the top eight food allergens: dairy, wheat, peanuts, tree nuts (contains coconut*), eggs, soy, fish and shellfish. All products are prepared in a dedicated free-from facility. For more information, please visit www.perfectlyfree.com. “Like” us on Facebook and follow us on Twitter and Instagram.

Media Contact:

Jim Barbagallo

jim@pilotcommsgroup.com

617-201-9200

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