NPEW 2018

FOR IMMEDIATE RELEASE

Contact: Andrea Spirov 312-613-0279 or andrea@bossfoodco.com

Raw superfood line to debut products and packaging evolution at the 2018 Expo West in Anahiem March 8-11, 2018. This is the company’s first time exhibiting at the show.

Houston, TX, February 20, 2018 – B.O.S.S. Food Co (bossfoodco.com), creator of raw superfood bar line B.O.S.S. Bars, will take the brand national at the 2018 Natural Products Expo West (Expo West), which takes place in Anaheim in early March. The company will also unveil a new package design at the show.

“Our line offers something unique to the energy bar category: filling, nutrient-dense bars that offer purposeful snacking opportunities,” said B.O.S.S. Founder and CEO, Andrea Spirov.

Spirov started the company following a major health transformation, to which she credits a cleaner diet and lifestyle. The inspiration for the products came from a lack of what she could find on store shelves, and a passion for little-known superfoods.

The new packaging features bright colors and new copy, and will feature the brand’s new tagline, ‘Nourish When You Need It™’. The company’s bars, MOVE, THINK, SMILE, RESTORE and DAZZLE, will be available in the new packaging beginning in April.

“We are really pleased with our exciting new package design, which really conveys the bold flavors, functional, and clean nature of our bars,” said Spirov.

The company looks forward to welcoming retailers and potential partners to their booth at Expo West to discover the brand. “This is our first time in Anaheim and we are thrilled to attend and share our food with the natural products community on a national level.” She emphasizes that they have a national strategy that includes working with brokers and distributors.

B.O.S.S. Bars are Certified Gluten-Free and Certified Paleo by the Paleo Foundation. They are also free from soy, dairy, grains, peanuts and sugar alcohols. With only 8 superfood ingredients per bar, the cold-pressed bars feature sophisticated flavors and ingredients not found in any other bar. Their premium ingredients include Aronia berries, Maqui berries, Noni fruit, and raw Cacao powder, which hail from all over the world. B.O.S.S. Bars are already sold by select retailers in 10 states, online and on Amazon.

ABOUT B.O.S.S. Food Co.

Houston-based B.O.S.S. Food Co. is the pioneering creator of B.O.S.S. Bars, a line of plant-based, functional energy bars. Founder Andrea Spirov was enlightened to cleaner eating in her early thirties after undergoing a health transformation simply through dietary changes. Careful research on superfoods led her to create a filling snack that suited her own hectic lifestyle. B.O.S.S. Bars are available at select retailers in the Southwest and Midwest. SMILE was a 2017 SupplySide CPG Editor’s Choice Awards finalist. For more information please visit BOSSFoodCo.com

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