NPEW 2018

AKRON, Ohio — When Trina Felber’s 2-year-old daughter had a defect in her molar, she started to
investigate dental health and natural teeth cleaning methods. She discovered that regular toothpaste
doesn’t have the minerals teeth need to stay strong.
As the CEO of a growing, all-natural skincare company, Trina took matters into her own hands. She
developed a clay-based tooth powder formula. Simply made with bentonite clay, white kaolin clay,
French green clay, baking soda, and a few drops of essential oils for flavor, the tooth powder helped
heal her daughter’s molar.
Clay contains the exact minerals your enamel loses during the process of demineralization. This
process happens as we age, with the foods and drinks we consume, and with certain medications.
With the success Trina and her family had with the tooth powder, she decided to add it to her line of
organic products at Primal Life Organics.
“After my daughter’s incredible experience with the tooth powder, I knew other people had to try it,”
Trina said. “When I expanded our skincare line to include this new dental product, the company
quickly took off.”
In a few short years, Dirty Mouth Toothpowder has become the company’s best-selling item. It has
been ranked as Amazon’s Choice since November 2016. Primal Life Organics now carries a full line of
all-natural dental products: gum serum, copper tongue scrapers, charcoal-infused toothbrushes, and
a new LED teeth whitening system with bleach-free whitening paste.
Dirty Mouth Toothpowder comes in a variety of flavors, including a formula made with activated
charcoal for extra detoxifying and whitening power. It can be purchased in a mini size (perfect for
traveling), the standard 1 oz. size (enough for more than 200 brushings), and a 4 oz. refill size.
For more information, visit www.PrimalLifeOrganics.com or visit booth #N1840 at Natural Products
Expo West in Anaheim, California, March 8-10, 2018.
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Primal Life Organics was founded in 2012, when many companies weren’t focused on stripping out
chemicals and toxins from their skincare. With a background in nursing, Trina Felber knew there had to
be a safer way to get glowing skin and a bright smile. More than five years later, her skincare and
dental care company has experienced incredible growth. In 2017, Inc. 5000 ranked Primal Life
Organics at #1699. The company’s #1 product is Dirty Mouth Toothpowder, which has been
recognized as Amazon’s Choice since November 2016.