NPEW 2018

PRE IS AMERICA’S MOST INNOVATIVE BEEF BRAND

First and only beef to fully satisfy the demands of natural, health-focused and premium consumers

Chicago, February 15, 2018– PreBrands, a first-of-its-kind, consumer-driven fresh food startup, has transformed every detail of how beef gets from pasture to package to plate. Currently dedicated to bringing consumers the world’s best beef, retail’s largest and most traditional category, the brand singlehandedly elevates a retailer’s fresh perception with its most discerning shoppers and became the country’s #1 fastest growing company in grass fed beef in 2016 and 2017*.

“Today’s beef industry is designed to take what suppliers produce, and convince consumers to buy it,” says founder and CEO Lenny Lebovich. “Putting the consumer first gets you to a very different place.”

True to form, Pre was built from the ground up to provide exactly what consumers want in their beef, sourcing only the most tender breeds, pasture-raised year-round in ideal climates across New Zealand and Australia, on a variety of nutrient-rich grasses. “We’re 100% grass fed and finished, but not all grass fed is created equal,” says Lebovich. To that end, Pre’s team of Beef Geeks goes further, assessing the beef for quality of life – after all, stressed meat is tough meat – and rigorously curating to meet Pre’s prized selection criteria. In fact, less than 1% of all beef meets Pre standards for taste, tenderness and transparency.

Pre dominates in taste as well as nutrition – because while the majority of consumers will not sacrifice taste for health, they desire the best in both – offering up to 63% less fat and 38% fewer calories than USDA choice of similar cuts, in addition to high amounts of protein, Omega 3s and CLAs with no added hormones or antibiotics.

On a broader scale, Pre joins other food innovators in changing the way consumers think about and get foods that fit in a better-for-you lifestyle. “Consumers deserve the best-tasting, highest-quality beef that’s also easy to prepare,” says Lebovich. “You may not always eat meat, but when you do, it should be the very best.”

Pre offers 11 individual products, vacuum-sealed without chemicals or preservatives in proprietary flip-up packaging for 100% transparency and is available at more than 650 retail outlets nationwide and via delivery. For additional information, visit Eatpre.com. Follow Pre on Facebook and Instagram at @eatpre_.

*Nielsen data

CONTACT:

Kristen Wilk, MS, RDN

PR Manager, PreBrands

Email: kwilk@pre-brands.com

Phone: (312-837-3805)